Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Student Choir Sings Emotional Goodbye Song After Pilot’s Last Flight
Captain Ronald Smith, a pilot with United Airlines, embarked on his final flight in 2017, concluding a remarkable 32-year career. The flight, taking off from Chicago to Brussels, was set to be an unforgettable journey, not just for Captain Smith but for everyone on board.
On this last flight, Captain Smith’s retirement became known to a group of young travelers, members of a choir from the Lycée des Garçons d’Esch-sur-Alzette in Luxembourg. Learning about this special occasion, they spontaneously decided to honor the captain in their unique way.
After the plane landed, these thoughtful students patiently waited for other passengers to disembark and for Captain Smith to emerge from the cockpit. As he appeared, they began a beautiful acapella rendition of Coldplay’s “Viva La Vida.” Nicolas, one of the students, captured this heartwarming performance on video. The choir’s voices resonated through the cabin, creating an incredibly touching and memorable moment for Captain Smith.
Watch the video below to witness the choir’s beautiful tribute to Captain Ronald Smith on his last flight, a heartwarming serenade that beautifully marked the end of his distinguished career.
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