March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
3-year-old boy dies in car crash on way to his own birthday party – rest in peace
A heartbreaking tragedy took place when a 3-year-old boy named Josiah Toleafoa was killed on the day he was supposed to celebrate his third birthday.
The sweet boy and his family were at the parking lot of Play City, an indoor venue for kids’ parties, when a car hit Josiah.
Witnesses of the tragedy said that his devastated mother screamed and cried hysterically as paramedics were trying to save his life. Unfortunately, Josiah didn’t make it. He died at the Rady Children’s Hospital.
This family’s lives turned upside down. What was supposed to be a day of joy turned into the worst experience of their lives. Their happiness was replaced with grief and sorrow and their world shattered into a million pieces.
Reportedly, the 36-year-old driver who killed Josiah and whose identity hasn’t been confirmed wasn’t under influence of drugs or alcohol. He stayed at the scene and cooperated with the authorities and reasons behind the loss of control haven’t been confirmed.
Members of the family started a GoFundMe to help Josiah’s mom and dad with the funeral expenses.
“JOSIAH brought the family together- his incredible SMILE, LOVING HEART simply brought JOY to any room. There was no time to see him do amazing things. I KNOW HE WOULD HAVE MADE A DIFFERENCE IN THE WORLD,” the boy’s aunt, Tatiana Toleafoa wrote.
“We’re doing this gofundme to help with my sweet nephew’s funeral expenses and services for the little angel that touched so many lives in so many different ways before he was called to Heaven. Any amount would help, anything at all. We are so thankful to have loving family and friends to be with us and love us through this horrible tragedy and want to be able to put him to rest to say goodbye and never forget the little boy who loved with a tremendous heart,” the page stated.
The owner of Play City donated $2,000 to the Josiah’s family and that the landlord matched his donation as well.
Currently, no arrests have been made.
We are so very sorry for this family’s heartbreak. There is no greater loss than that of losing a child.
Rest in peace, Josiah.
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