March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
We Cut the Cake at Our Gender Reveal Party, and It Turned Out Black, My MIL, Dressed in Black, Stood Aside and Cried
As Misha and Jerry sliced into the cake at their gender reveal party, expecting to see a telltale blue or pink sponge, they were shocked to find the cake was black inside. As they recovered from the surprise, they finally understood why Jerry’s mother, Nancy, had made such an odd choice—though the reason was even more absurd than they could have imagined.
This was supposed to be one of the happiest moments of our lives. After two years of trying, endless doctor visits, and more tears than I could count, we were finally pregnant. It felt like everything was falling into place, like the universe had finally decided to give us our happily ever after.
“This is it, Misha,” Jerry said to me the night before the party. “We’re finally going to complete our family.”
“I know,” I said, smiling. “I can’t wait for our little one to come and turn our world upside down.”
We wanted to make the gender reveal special, so we decided on a big party. We invited family from both sides, hired a bakery for the cake, and handed the ultrasound results to Jerry’s mom, Nancy. She was thrilled to be in charge.
“I’ve got everything under control, Misha,” Nancy promised. “I’ll take care of the cake and get a special gift for my grandbaby. I just know it’s going to be a girl—I’m ready to spoil her rotten!”
Nancy had been eager to be involved ever since we announced the pregnancy, so it felt good to let her handle the cake. I was grateful she felt included.
As my mom and I set up for the party, the house was transformed into a Pinterest-perfect setting—pink and blue balloons tied to every chair, platters of food arranged on the table, and a banner that read, “He or She? Let’s See!” It was everything I had ever dreamed of.
The final touch was the beautiful white cake at the center of the room, ready for the big reveal. Jerry’s whole family was there—his cousins, brother, aunt—filling the house with excitement and chatter.
When Nancy arrived, I noticed she was dressed all in black. It struck me as strange, but I didn’t think much of it. Maybe she thought black was slimming or elegant. Who knew?
As everyone gathered around the cake, the energy in the room buzzed with anticipation. Phones were out, cameras ready to capture the big moment.
Jerry put his arm around me. “Ready?” he whispered.
“Let’s do this,” I grinned.
The countdown began.
“Three… two… one!”
We cut into the cake, expecting to see pink or blue inside. But when we pulled out the first slice, the room went silent. The cake was pitch black.
Not a hint of pink. Not a touch of blue. Just black.
My heart sank. Was this some kind of joke? No one was laughing. Everyone stood frozen, unsure whether to keep recording or put their phones down.
I glanced at Jerry, who looked just as confused as I felt. Then my eyes landed on Nancy, standing off to the side. She was dressed head to toe in black—black dress, black scarf, black shoes—and now she looked like she was… crying?
“Nancy?” I called out, frowning.
She wiped her eyes with a tissue, her makeup smudging. “I’m so sorry,” she whispered. “I didn’t know what else to do.”
“What do you mean?” I asked, my voice rising. “Why would you order a black cake?”
Jerry stepped in, his confusion turning to frustration. “Mom, what’s going on?”
Nancy dabbed at her eyes, trembling. “It’s not about the cake. It’s what I was told… I couldn’t risk it.”
“What are you talking about?” Jerry asked, his patience wearing thin.
Nancy took a deep breath. “Ten years ago, I visited a fortune teller with my sister. She told me something terrifying—that if my first grandchild was a boy, it would destroy your family, Jerry. And I’d be struck with a terrible illness.”
The room gasped. Jerry’s jaw dropped. “You’ve believed that nonsense for ten years?”
Nancy nodded, wringing her hands. “I know it sounds crazy, but I couldn’t ignore it. She was famous in our town—everyone said her predictions were always right.”
I stared at her, stunned. “So you sabotaged our gender reveal because of a fortune teller?”
Nancy hung her head. “I thought if it was a boy, maybe the black cake would… stop the curse. I even put bay leaves in it, hoping it would change something.”
I pressed my fingers to my temple, trying to process the absurdity. I knew Nancy could be a bit eccentric, but this? This was beyond anything I’d imagined.
Jerry let out a sharp breath. “Mom, you let a con artist control your decisions for ten years?”
Nancy’s lip quivered as she crumbled under the weight of her fear. “I was terrified of losing you. I couldn’t bear the thought that something bad would happen to your family because of me.”
Before anyone could respond, Jerry’s cousin Megan, who had been scrolling through her phone, chimed in.
“Wait, was it J. Morris? That fortune teller?”
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