Adkins said, quoting Keith, “Never apologize for being patriotic,” from the platform.
On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Tibrina Hobson/Getty Images for Universal Music Group
In the two-hour NBC program Toby Keith: American Icon, Trace Adkins paid a moving homage to Toby Keith, recalling their many years of traveling together and the significant influence Keith had via his patriotism.
Adkins was one of the few artists that really know Toby Keith and the man behind the scenes, having been friends with Keith for many years and going on tours with. Adkins paused to remember the poignant message that Keith conveyed at the conclusion of each of his live performances before giving an incredibly emotional and beautiful rendition of “American Solider” in honor of Keith and his dedication to the military.
“I’ve known Toby for a very long time, and we did a lot of gigs together while on multiple tours together. I seem to recall that at the end of each performance he gave, he would always say, “Never apologize for being patriotic.” Every night, he said that, Adkins noted. And since, my God, he really did believe that, I realized while he was saying it that it was both a challenge to the rest of us and a window into Toby Keith’s personality.
Keith lived what he preached, and Adkins praised him for it. Keith had undertaken 11 USO Tours, performing in front of 256,000 soldiers and military families in 18 nations at over 285 engagements.
“He had a deep-rooted love and respect for the men and women who have served this country.” It was real, authentic, and meaningful. With a rich, baritone voice, he remarked, “I always respected him so much for that.” “Toby is someone I could talk about all night, but for now I’ll just say that I’m glad I got to know him and call him a friend. We miss you, Toby. Thank you.
Trace Adkins performed “American Solider” in a terrifying manner a short while later. On the screen behind him, pictures of Toby Keith and his numerous USO Tours displayed during his performance. Toby Keith: American Icon gave a truly remarkable performance, and it was undoubtedly an emotional time.
Written by Keith and Chuck Cannon, “American Solider” was published in November 2003. It can be found on the album Hi Shock’n Y’all and has an RIAA Platinum certification.
Among the many famous country musicians that gave their all to pay tribute to the late Toby Keith was Trace Adkins. Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, HARDY, Tyler Hubbard, Jamey Johnson, Krystal Keith, Ella Langley, Mac McAnally, Ashley McBryde, Parker McCollum, Leanne Morgan, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson were among the performers and special guests on the two-hour special.
The special featured a variety of musical performances that showcased Keith’s amazing songwriting and music, but it also emphasized his kindness and generosity by supporting The Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children’s Hospital at Vanderbilt. Families from both groups seemed to tell the stories of how they were helped and supported when things were really hard.
NBC broadcast Toby Keith: American Icon on Wednesday, August 28 at 9 p.m. ET/PT. The next day, Peacock will offer the episode for streaming.
On February 5, 2024, the legendary country music performer Toby Keith departed from this life due to stomach cancer. He had an astounding 32 No. 1 hits over his career and sold an astounding 40 million albums.
Given that he has achieved a chart-topping hit for 20 years running, including “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” “Beer For My Horses,” and “As Good As I Once Was,” it should come as no surprise that he is considered one of country music’s biggest hitmakers.
In addition to being inducted into the Nashville Songwriters Hall of Fame (after being admitted into the all-genre Songwriters Hall of Fame in 2015), he has been awarded the National Medal of Arts and the prestigious Merle Haggard Spirit Award by the Academy of Country Music.
The Oklahoma native won three BMI Country Songwriter of the Year awards over his career in addition to the BMI Icon Award. In 2006, his popular song “As Good As I Once Was” won BMI’s Country Song of the Year.
To date, Toby Keith’s music has received 100 million terrestrial radio spins and over 10 billion streaming.
I Offered a Homeless Man a Job out of Desperation — the Next Morning, I Was Shocked by What He Had Done to My Office
Facing the collapse of his career and his family’s business, Jason made a desperate decision: he hired a homeless man to pose as a consultant for one crucial meeting. Little did he know, that unlikely move would turn out to be the key to saving everything he had worked for.
I was out of time. The words my father had said to me last night played over and over in my head like a broken record: “Fix this or you’re out.” Simple. Cold. Final.
A serious man | Source: Pexels
Our company wasn’t just any company. It was the family business. My grandfather started it, my dad built it up, and now I was supposed to keep it going. “Supposed to,” being the key phrase.
I could still picture his face, hard as stone. He was the boss, not just of the company, but of the family. And when he made a decision, it was done. No arguments. No excuses.
A sad man | Source: Pexels
I glanced at my watch. Twenty-four hours. That’s all I had left to fill the specialist position or I was done. Gone. Finished.
The problem was, no one wanted the job. It wasn’t easy. I needed a real genius, someone who knew the ins and outs of the system we were developing.
A young man deep in thought | Source: Pexels
The contract was bigger than anything our company had ever handled. If we messed it up, the whole business could go under. And right now, it looked like that was exactly what was going to happen.
I had spent six months searching for the right person. Every interview was a disaster. Too inexperienced, not skilled enough, or just plain wrong for the job. And now, the clock was ticking.
A man holding a job interview | Source: Pexels
I left the office and walked down the street, my head pounding. I needed to think, to come up with some sort of solution, anything that could save me. But all I could feel was the pressure. The weight of the clock ticking down on my shoulders. The fear of disappointing my father.
I found myself wandering into a small coffee shop. The place was warm, the smell of freshly brewed coffee filling the air. But even the comfort of the shop did nothing to calm the storm in my mind. I was out of ideas. I was out of time.
A small coffee shop | Source: Pexels
As I left the shop, I noticed a man sitting on the curb. He was bundled up in a ragged coat, his hair messy, his eyes dull. He was homeless, no doubt. He sat there, staring down at the sidewalk like it held all the answers to life’s biggest questions.
I don’t know why I stopped. Maybe it was the desperation. Maybe it was the sheer insanity of the situation. But I stood there, looking at this man, and a crazy thought popped into my head.
A homeless man | Source: Pexels
What if?
Without thinking, I walked over to him. “Hey,” I said.
He looked up, squinting at me like I was speaking a foreign language. “Yeah?”
“I know this sounds nuts, but…how’d you like a job? Just for a day.”
He blinked, his face expressionless. “What’s the catch?”
A cardboard sign | Source: Pexels
“No catch. I need someone to sit in on a meeting. Pretend you’re a consultant. I’ll pay you. No strings attached.”
For a long second, he just stared at me. Then, to my surprise, he smirked. “You serious?”
I nodded. “Completely.”
He scratched his chin, his eyes narrowing. “And all I gotta do is sit in a meeting?”
A man looking away | Source: Pexels
“That’s it.”
He let out a short laugh. “Alright. What do I wear?”
The next morning, I walked into the office, expecting chaos. Maybe Michael wouldn’t show up. Maybe everything would fall apart. But as soon as I stepped inside, I froze.
A shocked young man | Source: Pexels
The office wasn’t the same. Music played softly in the background, and there was a table full of coffee and pastries. People were laughing, talking, smiling—something I hadn’t seen in months. The tension that had hung over the team was gone, replaced by an almost celebratory atmosphere.
And there, right in the middle of it all, was Michael.
A confident middle-aged man | Source: Freepik
He was cleaned up—hair trimmed, face freshly shaved, wearing a sharp suit that I had no idea where he got. He was talking with some of my staff like he’d known them for years, leaning in, listening, making them laugh. For a second, I had to remind myself who he really was. Just yesterday, he had been sitting on a sidewalk, bundled in a ragged coat.
I felt a pit in my stomach. This was going to blow up in my face. My dad was going to walk in any minute, and he’d see right through the act. Then, I’d be out—no more chances.
A scared young man | Source: Pexels
The meeting started, and I sat down, ready to coast through the day. Michael was supposed to nod and smile, not say a word. That was the plan.
But as soon as we began discussing the contract, Michael stood up.
“Alright, folks, let’s get serious,” he said, walking over to the whiteboard. He picked up a marker and started sketching out diagrams, arrows, and workflow strategies faster than I could process.
A smiling man | Source: Freepik
At first, I thought he was bluffing, just drawing random nonsense. But then I looked closer. Everything he was putting out there was exactly what we’d been struggling with for months. He broke down the system, piece by piece, offering solutions that no one else had even thought of.
The room was dead silent. My father, who had joined the meeting without a word, crossed his arms and watched Michael closely. I braced myself, expecting the worst.
A man giving a presentation | Source: Pexels
Michael finished, turning to the room with a grin. “Any questions?”
I glanced around. My team was wide-eyed. My father raised an eyebrow but said nothing. Finally, one of our top engineers spoke up.
“How did you… how did you figure that out? We’ve been stuck on that problem for weeks.”
A man talking during a meeting | Source: Pexels
Michael shrugged. “It’s just about looking at things differently. You’ve got good people, good systems. You just needed a little tweak.”
I sat there in stunned silence. How was this even possible? Who was this guy?
My father leaned forward, his eyes never leaving Michael. “Well, Jason,” he said, his voice calm. “It looks like you found your solution after all.”
A man in his office | Source: Pexels
I couldn’t believe what I was hearing. I had spent months trying to fix this, and now a homeless man—someone I’d picked up off the street out of sheer desperation—had just solved everything in one morning.
After the meeting, I pulled Michael aside, away from the others. “Okay, who are you, really?” I asked, my voice low but firm. “You’re not just some random guy off the street.”
Two men talking | Source: Freepik
Michael looked at me, his eyes suddenly tired. “No, I’m not,” he said, leaning against the wall. “I used to run a business. A good one. But things went bad. My ex-wife… she set me up, destroyed my reputation, took everything. Once you’re labeled a failure, people don’t care to hear your side of the story. I lost the company. Lost everything.”
I stared at him, speechless. He continued, “It wasn’t long before I had nowhere to go. No one wanted to hire me, and the few people who might’ve helped were long gone. I ended up on the streets. Been there for a while now.”
A thoughtful man | Source: Pexels
My mind was racing. How could someone like him, with all this knowledge and experience, end up living like that?
“Why didn’t you tell me?” I asked, still trying to wrap my head around it.
He chuckled softly. “Would you have believed me?”
A chuckling man | Source: Pexels
I didn’t know what to say. Part of me felt guilty for assuming the worst. But another part of me was in awe. This man, who had lost everything, was still brilliant. And in the end, he had saved me. Saved my job. Saved the company.
Just then, my father approached. He didn’t look angry, but there was something in his eyes I hadn’t seen before. “Michael,” he said, his tone thoughtful, “how would you like a permanent position with us? You’ve clearly got the skills we need.”
A smiling middle-aged man with his arms crossed | Source: Freepik
Michael looked at me, then back at my dad. A small smile tugged at his lips. “I think I’d like that,” he said quietly.
I didn’t know how to feel. Relief? Gratefulness? A part of me was even a little jealous. Here was a man who had walked in out of nowhere, and within a day, he’d earned my father’s respect—the thing I had been fighting for my whole life.
Two people shaking hands | Source: Unsplash
But as I stood there, watching Michael and my father shake hands, I realized something. This wasn’t just about me. Michael deserved this chance, maybe more than anyone else.
He had been knocked down, but he hadn’t given up. And maybe, just maybe, that’s what real leadership was about.
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