In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Candace Leslie Cima, 76, is not an ordinary grandma. While she chooses to age gracefully, people often criticize her for her style.
A 76-year-old lady has come under fire for not dressing appropriately for her age.
Candace Leslie Cima showed off her perfect form in a stylish black one-piece swimsuit in response to the criticism, unfazed by it.
She continues to demonstrate that women can still look stunning and stylish at any age, unaffected by the remarks of those who despise them.
Buffalo, New York, native Candace Leslie Cima, 76, is a mother, a businesswoman, a grandmother, a model, and an artist. She gained notoriety for her blog, “Life In My 70s: Aging Is Changing,” where she offered tips on fashion and lifestyle and talked about how women should accept all the aspects of aging that come with it naturally.
Cima claims that she has always been fascinated by the idea of aging and the frequently unfavorable connotations associated with it. In her twenties and thirties, she became interested in the aging process.
She has been a businesswoman for more than 32 years and is the owner of a senior living complex. Cima came to the following conclusion about the years she spent getting to know senior citizens from all backgrounds:
“One thing is certain in my knowledge: aging is changing. Neither our mothers nor our grandmothers are us. We now have the opportunity to live fulfilling lives as stylish, intellectual, caring, and compassionate women far into old age.
In addition to her fame for showing off her stunning looks on her TikTok account, Cima is also well-known for wearing really fashionable and, dare I say, youthful clothing. Even with 94,000 TikTok followers, Cima frequently faces trolling because of the content that she chooses to share.
The gorgeous person receives a lot of flak for wearing clothes that are too big for her age. Nevertheless, the unfazed 76-year-old refuses to let her critics affect her in any way and instead responds by wearing the outfits she desires.
She was spotted wearing an elegant daytime ensemble in a previous TikTok video, which looked like something someone in their late 20s to early 30s may have also worn: an open-toed white stiletto and an edgy pale blue blouse.
A previous critical remark from a viewer stating that Cima shouldn’t be wearing what she is wearing at sixty years old is included in the video’s text. She corrects the viewer while flaunting her skills in the video, shutting down the remark and stating that, in fact, she was 75 years old at the time.
Her reappearance in a TikTok video last year, where she wore a stylish, figure-hugging black one-piece bikini while on vacation in Florida, was another mic-drop moment. Her admirers praised her appearance as they strolled around the poolside area.
Cima’s TikTok social media account was first made to inspire users to get rid of any bad associations with becoming older. She wants to give women the confidence to accept the beauty that comes with aging gracefully and naturally, regardless of their age.
Unaffected by those who have advised her not to wear particular clothes because they are inappropriate for her age, Cima keeps motivating other senior ladies. She often discusses the aspects of aging she enjoys on her blog.
Her favorite aspects of becoming older are being bold, learning to do something new, being less stressed, and having the maturity to accept things beyond her control. Cima believes that growing older might be the best stage of a person’s life:
Many women in their latter years lead active, satisfying lives. Record-breaking and barrier-breaking women are becoming more and more prevalent.
It goes without saying that Cima, who has immersed herself in every aspect of aging, acknowledges that occasionally, older women place restrictions on their own abilities. She is, however, emphatic that other senior women refuse to be moulded or influenced by the discourse that suggests women are incapable of performing certain tasks after a certain age.
Cima claims that as she has aged, she has become increasingly mindful of the ways in which stress and worry impact her. She reveals that while the sensations are inevitable, she eventually discovered via meditation and time management techniques how to balance and improve her connection with her stress and anxiety in order to counteract the harmful bodily impacts of those unpleasant emotions.
Cima is still ignoring the ageist insults that her detractors on social media are spewing at her.
Experience and perspective that come with growing older help to shape a person’s outlook on life. Says Cima:
“Attitude is everything, and your perspective on a subject can alter your feelings toward it. You can alter the result by altering your feelings about it. Growing older doesn’t mean giving up; rather, it means you’ve gained knowledge that, if you so choose, is unstoppable.
Cima’s trim body stands out on its own, even in addition to her eye-catching wardrobe choices. The 76-year-old keeps up her amazing body via regular exercise and fitness.
She demonstrated her amazing yogic abilities while practicing her daily yoga regimen in another TikTok video that she uploaded. Cima demonstrates her extraordinary flexibility by bending and contorting into a variety of forms and stances.
Cima was shown on her yoga mat in the 38-second video, clad entirely in black sportswear. She amazed onlookers, inspiring them to see an elderly woman capable of such feats, from the cat-camel stretch to a full-blown split. One observer made the following comment:
“You are truly an inspiration! As an example of graceful and healthy aging, I have started following a few older ladies on social media at the age of 44.
Cima is still ignoring the ageist insults that her detractors on social media are spewing at her. She never gives up on her mission to encourage women who might not feel at ease in their senior years and to serve as an inspiration to others who are looking for role models.
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