Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
My wife posted this photo online and she found out later that the image was the reason I wanted a divorce
Starting a Journey
With her childhood friend Emma, Sarah, a free-spirited lady with an insatiable thirst for adventure, set out on a day excursion to the mountains.
Seizing the Moments
Enthused with their excursion, Sarah took a picture of herself embracing her horse in front of the striking mountains with the intention of showing her spouse, Jack, who was unable to accompany them, what they had experienced.
Spreading the Joy
After putting the picture online, Sarah was excited to share Jack’s happiness with him. Her delight quickly gave way to dismay, though, as Jack called a few seconds later to express his shock.
Breaking Down the Deceit
As soon as Jack saw the picture, he called Emma to find out Sarah’s location. Sarah’s assertion that she was with her in the mountains was refuted by Emma’s admission that she was bringing up her daughter from school.
The Outcomes
Sarah’s heart fell when she realized how serious her lie was. She might have protested, but Jack had lost her trust forever.
The Heartbreaking Conclusion
Jack made the devastating decision to dissolve their marriage, with the innocent snapshot serving as the impetus for their breakup.
Considering Betrayal
Sarah struggled with the fallout and regretted the lie that caused her marriage to fail. The narrative emphasizes the value of openness and honesty in partnerships as well as the terrible effects of betrayal.
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