Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Meet Paul Newman’s grandchildren, who bear a striking resemblance to the cherished actor
Some actors can evoke deep emotions just by hearing their names, and Paul Newman is definitely one of them. He remains a legendary figure in cinema, beloved for his iconic roles and his enduring legacy.
Newman, who passed away in 2008, was married to actress Joanne Woodward, forming one of Hollywood’s most admired couples. Together, they shared a remarkable journey of love and creativity, which continues through their grandchildren.
Paul Newman starred in unforgettable films such as Cat on a Hot Tin Roof (1958), Sweet Bird of Youth (1962), Butch Cassidy and the Sundance Kid (1969), and The Color of Money (1986). His marriage to Joanne, which lasted until his death at 83, was a true partnership filled with shared passions, including acting, travel, and family life.
Joanne, who married Paul on January 29, 1958, in Las Vegas, had her own successful career, known for taking on strong, independent roles in a time when many actresses were often typecast. Their love story began when they met in New York in 1953, shortly after Paul divorced his first wife, Jackie Witte.
Together, Paul and Joanne had three daughters: Elinor Teresa (born 1959), Melissa Stewart (born 1961), and Claire Olivia (born 1965). Paul also had three children from his first marriage: Scott (born 1950), Susan (born 1953), and Stephanie (born 1954). Tragically, Scott passed away in 1978.
Today, Paul and Joanne’s legacy lives on through their two grandchildren, Peter and Henry Elkind, sons of Melissa “Lissy” Stewart and her husband Raphael Elkind. As the only male heirs in the family, they carry forward their grandfather’s remarkable lineage.
Peter, a nature enthusiast who enjoys various sports, shares a striking resemblance to Paul, complete with his grandfather’s famous smile and piercing blue eyes. In the recent HBO documentary The Last Movie Stars, Peter reflected on his relationship with Paul, stating: “I knew about the movies and thought it was really cool, but he was more like my grandfather”. He also expressed the difficulty of losing him, saying: “It was really hard when he died because he was such a big part of my life. I admired him so much and loved him so much”.
Henry, Peter’s brother, graduated last year and is pursuing a music career in New York, where he shares his work on popular streaming platforms. He, too, bears a striking resemblance to Paul, embodying the charm and charisma that defined his grandfather.
Both grandsons exemplify the values and legacy their grandparents established, continuing to honor their family’s rich history. Paul Newman and Joanne Woodward’s love story is truly exceptional, and their over 50 years of marriage is a testament to their enduring bond, a remarkable example of Hollywood’s golden age.
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