In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Daddy Says It’s Time To Pray— Watch As Baby Girl Joins In Most Adorable Fashion
Most parents find it impossible to eat without their kids yapping and running around. But this kid touched our hearts with his impeccable table manners.
Millions of people have watched the 15-second video on YouTube. 38 million people reportedly watched a Facebook video that went viral.
In this video, the child is seen saying grace at the table with her family before supper.
Even though Eloise Invorvaia was only 20 months old at the time, she behaved better than most of us. Eloise is perfectly prepared to respond when her father signals that it is time to pray.
The first time the video was uploaded to YouTube was in 2016. The video was posted online by Liz and John Invorvaia, who were living in Indianapolis, Indiana at the time. The stunning family now makes their home in Waterville, Ohio. John oversees family ministries at Zion Evangelical Lutheran Church.
John made sure to clarify that they have to pray four or five times before each dinner because Eloise loves to pray. Quite a bit
There’s something so wonderful and endearing about this family tradition, and Eloise has won our hearts. The young child became so well-known that Fox News, The Ellen Show, and The Today Show all highlighted her.
Elizabeth and John said they are doing their best to teach their kids the right lessons when they appeared on Fox and Friends Weekend after the video’s release. John mentioned in his talk how consoling God’s love is always.
Eloise knew between 12 and 15 words at the time, her favorite being “Amen.” The toddler is obviously too young to understand the significance of saying grace, but it was a great way to start her life off right.
Observing children with immaculate manners is always enjoyable. Beautiful young woman Eloise has the best manners. She will surely grow up to be a good young woman who sets an example of proper conduct for others.Others will be motivated to follow in her footsteps by her love and kindness. There should be more toddlers in the world just like her. Let’s collaborate to improve living conditions on Earth.
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