Big and Beautiful: Plus Size Becomes the New Average for American Women

Social Media’s Role in Redefining Beauty Standards

Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.

For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.

In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.

Plus Size Becomes the New Norm

As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.

A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.

“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”

Why Are American Women Getting Larger?

The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:

  • Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
  • Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
  • Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.

Beyond Appearance: A Health Perspective

While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.

A New Era of Beauty

True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.

What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!

Husband Texts He’s in a Business Meeting & Cancels Our Date—I Saw Him Leaving Work at the Same Time

Leighton, after witnessing how her parents celebrated their anniversary, is sure about one thing — when she gets married, she will do just that. But when her anniversary rolls around, her husband skips their romantic dinner and lies about a meeting. Curiosity prevails, and Leighton follows Josh, only to find him at a motel with the first person he ever loved. Is there a hidden truth, or is the story exactly what it looks like?

I grew up in a home where anniversaries were important and had to be celebrated. It was just something that my parents always paid extra attention to.

My mother would bake a cake every year on their anniversary, even if my father had dinner plans for them.

A woman and little girl decorating a cake | Source: Pexels

A woman and little girl decorating a cake | Source: Pexels

“It’s important to celebrate a marriage, Leighton,” my mother would say.

And she would usually be decorating the cake at this point.

“I mean, you’ll understand it one day,” she said. “But married life is difficult, and that’s why you have to celebrate making it another year.”

A little girl decorating a cake | Source: Pexels

A little girl decorating a cake | Source: Pexels

Since then, I knew that if I ever got married, wedding anniversaries would be a big deal.

And then I met Josh, who seemed to understand the importance of it — or at least, the sentimentality of it all.

So, the other day was our sixth anniversary, and because it was the middle of the week, there just wasn’t going to be enough time to plan something intimate at home.

A newlywed couple at the beach | Source: Pexels

A newlywed couple at the beach | Source: Pexels

A dinner out was going to be our best option.

“It’s not a bad idea, Leighton,” Josh said when I told him that we had to settle on that.

“It’s much easier, anyway,” I said, thinking about the fuss of getting home and having to cook an elaborate dinner after a long day at the office.

The weekend before our anniversary, I went shopping and got Josh a new set of ties — my husband was into his tie collection and was always looking to add to it.

A couple at a restaurant | Source: Pexels

A couple at a restaurant | Source: Pexels

Then, on the day, I arranged to pick Josh up from work, excited for our romantic dinner at our favorite restaurant.

I left work a little earlier than usual and parked across the road from Josh’s building, waiting for him to leave work. I sat in the car, reapplying my lipstick and sorting my hair out. I sang along to the radio and waited.

Twenty minutes later, Josh still hadn’t come out. I tried calling him, but he didn’t answer either.

A woman driving a car | Source: Pexels

A woman driving a car | Source: Pexels

Eventually, I sent him a text:

Hey, honey! I’m waiting outside — I’m parked across the flower shop.

Not even a minute later, my phone pinged with a text message notification.

Caught up in a meeting, don’t wait for me. I’ll see you at home.

A flower shop exterior | Source: Pexels

A flower shop exterior | Source: Pexels

My heart sank. I understood the importance of work — especially because Josh loved his job, and he always brought work home, often going through spreadsheets in bed at night.

I was disappointed, I mean, it was our special day. But I knew that these things were sometimes beyond our control. I picked up my phone to reply before driving off.

A woman turning around in the driver's seat | Source: Pexels

A woman turning around in the driver’s seat | Source: Pexels

Sure, see you later.

Starting the car, I could only think about sinking my teeth into a sugary donut.

“You can’t keep eating your feelings,” I told myself. “But today calls for it.”

Just then, I saw Josh push open the building door, his briefcase at his side, and his phone in his hand.

A person holding a donut | Source: Pexels

A person holding a donut | Source: Pexels

He walked briskly to an unfamiliar car and slid in — not even glancing to see if I was around.

Moments ago, I could imagine eating a donut, now I could only taste confusion and betrayal thick on my tongue.

Of course, I followed him. I needed to know who was driving the car and where they were headed.

I needed to know who my husband would rather spend our anniversary with if not me.

A parked car | Source: Pexels

A parked car | Source: Pexels

I followed the car for about fifteen minutes before it started to slow down — we were just outside of town now. There were fewer buildings around, and it was quieter. If anything, the air seemed lighter and fresh.

“What are you up to, Josh?” I asked the silence around me.

A person driving down a lonely road | Source: Pexels

A person driving down a lonely road | Source: Pexels

Eventually, the car led me to a decrepit motel on the outskirts of the city. I watched, hidden by the shadows, as my husband got out of the car. Moments later, another man stepped out of the car.

He was also in a suit, holding onto a stack of paperwork. But he walked in another direction — to the motel office, it seemed.

A man in a suit | Source: Pexels

A man in a suit | Source: Pexels

Josh, on the other hand, walked straight up to a room. He knocked once, opened the door, and disappeared into a room.

I couldn’t sit back any longer. My feet moved on their own accord across the street, and there I was, outside the door that was slightly ajar.

A murmur of voices seeped out, spilling onto the pavement.

The exterior of a motel room | Source: Pexels

The exterior of a motel room | Source: Pexels

Pushing the door open, my eyes landed on a scene that knocked the wind out of me.

There was Josh, sitting at a little table, surrounded by paperwork. Directly across from him was a woman. But it wasn’t just any woman, it was Sophia — Josh’s first love.

I couldn’t understand what was happening. It was our anniversary, and Josh was here, in a run-down motel with the first woman he had loved.

It made no sense, but at the same time, a story seemed to be unfolding.

A couple sitting at a table | Source: Pexels

A couple sitting at a table | Source: Pexels

“Happy anniversary,” I said, the words laced with bitterness.

My husband leaped up, his face full of shock and his mouth hanging open.

“Leighton,” he said. “It’s not what it looks like!”

Sophia, her face flushed with surprise, began gathering the papers.

“Then what is it?” I asked. “You skipped dinner for whatever this is.”

My voice broke, teetering on the edge of anger and sorrow.

A shocked man | Source: Pexels

A shocked man | Source: Pexels

“No, Leighton, listen,” Sophia interjected, her voice calm, trying to soothe the storm.

“What are those papers for?” I asked.

I couldn’t see what they were, but my mind was convinced that they were divorce papers. Why else would my husband be sitting in a motel room with another woman?

A pile of paperwork on a table | Source: Unsplash

A pile of paperwork on a table | Source: Unsplash

“Darling,” Josh said, taking a step toward me. “We’re planning to buy this motel.”

“What?” I asked, genuinely surprised by the turn of events.

“We thought that it would make a perfect business venture,” Sophia said. “This isn’t about me, Leighton. I just have the contacts to help it happen. The man who drove Josh here is my husband. He’s sorting out the final paperwork with the owner, who happens to be his brother-in-law.”

My husband nodded earnestly, adding, “I wanted this to be our new start, something that you and I could build together. To create a legacy for ourselves. This was supposed to be official last week, but there was a delay with the owner.”

A smiling man | Source: Pexels

A smiling man | Source: Pexels

“We only had this evening to sign everything,” Sophia chirped in.

The room was thick with tension as I processed their words.

“Why didn’t you just tell me that?” my voice softened as my heart rate slowed down.

Sophia looked from Josh to me and back to the pile of paperwork. She helped herself to a piece of candy from the dish in front of her.

A bowl of candy | Source: Unsplash

A bowl of candy | Source: Unsplash

“I thought keeping it a surprise until everything was set would be… I don’t know, more special?” he said.

He looked down at the dirty carpet beneath our feet.

“So, what now?” I asked, looking at my watch.

“The moment my husband gets back with the signed documents, Josh can sign, and we’ll be done here,” Sophia said, picking up her handbag.

A woman holding her handbag | Source: Pexels

A woman holding her handbag | Source: Pexels

“Have a seat,” Josh said, pulling out a chair for me. “The moment I sign, we can get out of here.”

Sophia excused herself, claiming that she wanted to check out the vending machine because she was starving.

“You really just wanted this to be a surprise?” I asked Josh.

“Of course,” he said. “I’ve been looking into property for a while now. I want it to be our safety net in terms of finances.”

A vending machine | Source: Pexels

A vending machine | Source: Pexels

We sat together and spoke for a little while longer before Sophia and her husband came in, carrying the stack of paperwork that I had seen him holding earlier.

“Almost done now,” Sophia said, handing Josh a pen.

A little while later, we were in my car, with Josh driving us home.

A person signing a document | Source: Pexels

A person signing a document | Source: Pexels

“I know it’s late, and that we have missed our reservation,” he said. “But let’s get some dinner anyway.”

We went to a diner not too far away from our home.

“No more secrets, Josh,” I said as our food arrived.

“I promise,” he said, reaching for my hand across the table, his eyes earnest.

As we drove home, I realized that although the night had not gone as planned, perhaps it needed to have been that way. With a promise renewed and a future venture to embark on together.

The exterior of a restaurant | Source: Pexels

The exterior of a restaurant | Source: Pexels

But as Josh showered that evening, I pulled out the anniversary cake that I had gotten the day before. As it had been my parents’ tradition, I wanted it to become ours.

I surprised Josh with the cake as he was getting into bed.

“This is better than a fancy dinner,” he said.

After seeing the motel, I know that there’s going to be a lot of time and dedication going into it. At least while we try to make it our own.

I have paint swatches and room layouts already planned in my head.

A woman holding a cake | Source: Pexels

A woman holding a cake | Source: Pexels

What would you have done?

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