How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

https://embed.gettyimages.com/embed/830478964?et=TzWf9FZJTBxqZjS3aeguJw&tld=com&sig=zdX5Bn_LVBpTG5cKBAqAqUaMxUcINSVIG87VhrEF2uk=&caption=true&ver=1

Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

I Raised My Sister’s Son Like My Own for 15 Years — Then He Chose Her Over Me Because She Bought Him a Car

When Kayla abandoned her baby, I gave up everything to raise him as my own. Fifteen years of scraped knees, birthdays, and bedtime stories later, she waltzed back into his life with a car and stole him away. Five years later, a knock at my door turned everything upside-down.

I hadn’t seen my little sister, Kayla, for months, but now she was on my doorstep with a bundle in her arms — a baby boy, maybe six months old, half-asleep and fussing.

A person holding a baby | Source: Pexels

A person holding a baby | Source: Pexels

Her usually perfect eyeliner was smudged down her cheeks, and that designer perfume she always wore had faded to something stale and sad.

“Please look after him, Mae, just for a couple of weeks while I figure things out,” she mumbled, thrusting a diaper bag into my free hand.

“What?” My fingers clenched reflexively around the bag strap. “Kayla, what happened? When did you—”

A shocked and confused woman | Source: Unsplash

A shocked and confused woman | Source: Unsplash

“It’s complicated.” She adjusted the baby as though her arms might break beneath his weight. “But I’ve got some opportunities lined up. Good ones. I just need breathing room, time to settle in. Two weeks, tops, Mae. Please.”

That was Kayla-speak for “I’m in trouble again.” Her eyes, so much like mine but always wilder, darted to her car.

A woman glancing anxiously to one side | Source: Unsplash

A woman glancing anxiously to one side | Source: Unsplash

“Two weeks,” I repeated firmly.

“You’re a lifesaver, sis.” She flashed me a relieved smile as she handed the baby over. “I’ll call tomorrow.”

But weeks blurred into months, and Kayla vanished like smoke.

A woman resting her head in her hand | Source: Unsplash

A woman resting her head in her hand | Source: Unsplash

The only communication was a text every few weeks: “Need more time” or “Can’t talk now.”

Then nothing at all.

Until three months after she left, when an envelope arrived in the mail. Inside, was the baby’s birth certificate, and a nasty surprise.

An envelope on a table | Source: Unsplash

An envelope on a table | Source: Unsplash

The certificate was blank where a name should be. So, he was official, but nameless. It listed Kayla as the mother and no father at all.

I thought of my grandfather, Liam, the only stable male figure in Kayla’s and my chaotic childhood. He had been kind, steady, patient.

Then I looked at the little boy playing on the floor with his toys.

A baby playing with toys | Source: Unsplash

A baby playing with toys | Source: Unsplash

“Liam it is,” I decided.

That night became the first of many landmarks: first steps across my living room, first words, first day of kindergarten.

I became his everything — rocking him through fevers, staying sleepless through teething nights, and laughing as we built towers and chunky wooden puzzles, and stuck our tongues out at each other.

A woman playing with a toddler | Source: Pexels

A woman playing with a toddler | Source: Pexels

When Liam was seven, his teacher called about getting him braces.

The cost made my stomach drop, but I picked up a graveyard shift cleaning offices downtown, scrubbing toilets with hands already blistered from my day job at the warehouse.

When Liam turned ten, the school required laptops for their new curriculum.

A classroom | Source: Unsplash

A classroom | Source: Unsplash

The pawnshop’s neon sign buzzed overhead as I traded my beloved guitar (the only thing I still had from my brief stint in a college band, my only real indulgence) for a laptop that would get him through.

“Where’d your guitar go?” he asked a week later, noticing the empty corner of the living room.

“Just loaned it to a friend,” I lied, hating how easily it came.

A woman sitting on a sofa | Source: Unsplash

A woman sitting on a sofa | Source: Unsplash

Kayla remained nothing but a ghost. Maybe a birthday text every other year, brittle and hollow: “Tell him happy birthday from Mom.” As if the word “Mom” belonged to her by right, not by effort.

But everything changed on Liam’s 16th birthday.

I was setting up the small celebration I’d planned — just a few friends, pizza, and a homemade cake — when an engine purred outside.

A birthday cake on a table | Source: Unsplash

A birthday cake on a table | Source: Unsplash

I peeked through the blinds to see a gleaming SUV that probably cost more than a year of my salary.

Kayla stepped out, looking like a stranger. Flawless makeup, expensive clothes, her hair highlighted to perfection.

Liam came downstairs, freezing when he saw her through the open door.

A stunned teen boy | Source: Unsplash

A stunned teen boy | Source: Unsplash

“Hey, baby,” she said. “Sweet 16, huh? I brought presents.”

He looked at me, confusion rippling across his face. I’d shown him pictures of Kayla, and told him the truth in age-appropriate ways over the years: his mother loved him but couldn’t take care of him. She had problems. Maybe someday she’d be ready.

Apparently, someday had arrived in a $60,000 SUV.

An SUV parked outside a building | Source: Pexels

An SUV parked outside a building | Source: Pexels

She visited every day that week, whisking him away to amusement parks, buying him flashy clothes, and spinning tales of “complicated times” and “endless love” that had kept them apart.

Then she showed up with the most flamboyant gift yet.

One scorching afternoon in July, a silver convertible pulled up to our faded duplex. It was topped with a garish red bow.

A silver convertible parked on a street | Source: Pexels

A silver convertible parked on a street | Source: Pexels

I stepped onto the porch as Kayla climbed out of the convertible. Liam gasped at my side.

“What do you think, baby?” Kayla grinned as she strutted toward us, keys dangling from manicured fingers. “It’s all yours.”

Liam whooped for joy. He leaped down the porch steps and ran to hug Kayla.

Two people hugging | Source: Pexels

Two people hugging | Source: Pexels

“You don’t need to struggle here anymore,” she declared, locking her gaze with mine over his shoulder. “Come live with me, baby. It’s time we were a family again.”

Liam turned to me, confusion, guilt, and yearning battling in his eyes. I saw the moment the yearning won.

And just like that, the boy I’d named and raised like my own was gone.

A woman with tears running down her face | Source: Unsplash

A woman with tears running down her face | Source: Unsplash

No hug. No goodbye. Just excitement overtaking guilt as he slid into the driver’s seat of a car worth more than everything I owned.

Two days later, I got the text: “Thanks. I’ll give her a chance.”

Alone in our silent house, I gathered up tiny drawings labeled “Auntie/Mom,” crayon Mother’s Day cards, and packed them in boxes.

Items packed in a cardboard box | Source: Pexels

Items packed in a cardboard box | Source: Pexels

I grieved like a mother without a grave to visit.

There were no casseroles, no sympathy cards, no formal ceremony to mark my loss. Just empty spaces where a boy had grown up and a silence where his laughter had been.

At work, people asked about Liam constantly.

A woman working in a warehouse office | Source: Pexels

A woman working in a warehouse office | Source: Pexels

I developed a script: “He’s living with his mom now. Yes, his actual mom. No, it’s great, a wonderful opportunity for him.”

Eventually, they stopped asking.

Eventually, Liam existed only in my memories and the part of my heart he’d taken with him.

A woman staring out a window | Source: Unsplash

A woman staring out a window | Source: Unsplash

Five years is both an eternity and nothing at all.

I’d downsized to a one-bedroom apartment across town, switched to a better-paying office job, and even dated occasionally.

Life had a new rhythm; quieter, steadier, lonelier.

Then came another knock.

An apartment door | Source: Unsplash

An apartment door | Source: Unsplash

When I opened the door, I nearly didn’t recognize him.

“Liam,” I breathed.

He stood awkwardly, hands jammed into pockets, a duffel bag at his feet.

A duffel bag at someone's feet | Source: Unsplash

A duffel bag at someone’s feet | Source: Unsplash

“Hey, Aunt Mae.” His voice cracked. “She’s… she’s kicking me out. Said I need to figure out my own life now.”

I said nothing, just stared at this stranger wearing Liam’s face.

“College didn’t work out,” he continued, words tumbling out now.

A young man hanging his head | Source: Unsplash

A young man hanging his head | Source: Unsplash

“I wasn’t focused enough, she said. Wasting her money. And when her boyfriend moved in last month, things got worse, and—” He stopped, swallowed. “I didn’t know where else to go.”

He wasn’t here to apologize… he just had nowhere else to go.

The hurt and betrayal that I’d thought I was over returned full force.

An angry woman staring at someone | Source: Unsplash

An angry woman staring at someone | Source: Unsplash

But he was my little boy, and he had nowhere else to go.

“You can take the couch,” I said, stepping aside. “I don’t have a spare room anymore.”

Relief flooded his face. “Thanks. I won’t be any trouble.”

“I have rules,” I told him. “This isn’t like before.”

He nodded quickly. “Of course. Whatever you say.”

An earnest young man | Source: Unsplash

An earnest young man | Source: Unsplash

Liam did his own laundry and contributed to the rent from his part-time job at a garage.

Slowly, cautiously, we rebuilt something from the ashes.

Our conversations grew less guarded. He told me about the disasters of living with Kayla — the revolving door of boyfriends, the drinking, the expectations he could never quite meet.

A man glancing to one side | Source: Pexels

A man glancing to one side | Source: Pexels

“The car was repossessed after the first year,” he admitted one night over takeout. “Turns out she hadn’t actually bought it. Just leased it to impress me.”

I nodded, unsurprised.

He looked up. “I should have called. After I left. But everything was so great at first. I was finally getting to spend time with my mother, and then, when things turned bad… it felt like it was too late, like I could never make up for what I did to you.”

A man looking at someone | Source: Unsplash

A man looking at someone | Source: Unsplash

“It hurt when you left like that,” I admitted, “but you were a kid, as charmed by Kayla as everyone else she ever set her sights on winning over. I get it, but you still should’ve called.”

He smiled then, a small, sad smile that carried the weight of our shared history. “Thanks for giving me a second chance, even if I’ve done nothing to deserve it.”

I looked at him, this boy-turned-man who’d broken my heart.

A woman staring at someone | Source: Unsplash

A woman staring at someone | Source: Unsplash

“That’s what family does,” I told him, and for the first time in years, the word didn’t taste bitter on my tongue.

Liam broke. His shoulders shook as he buried his face in his hands. I didn’t think twice; just moved over and put my arms around him.

“I’m so sorry,” he said between sobs.

A young man crying | Source: Unsplash

A young man crying | Source: Unsplash

Outside, rain tapped gently against the windows, wrapping our small apartment in a cocoon of sound.

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