How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

Girl Gives the Last of Her Money to Pay a Stranger’s Fine on the Bus, Cries When She Sees Him at Her Prom — Story of the Day

Carly had her whole life ahead of her, but the prom seemed like the most important thing. Despite struggling financially, her mother and grandmother had saved some money for the dress of her dreams. However, one bus trip forced her to choose between her own happiness and helping others.

Carly, a sixteen-year-old girl, lived with her mother, Dina, and grandmother, Holly, in a small, cozy apartment.

Life had never been particularly easy for the family. Money was always tight, and they often had to make sacrifices to get by.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

But despite their financial struggles, the three of them shared a deep bond that made the tough times a little more bearable.

They had love, and to Carly, that love meant everything.

Today, however, was different. Carly could feel the air buzzing with excitement.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Prom was just around the corner, and though she hadn’t said much about it, she had secretly been dreaming of wearing a beautiful dress to feel like she belonged.

Everyone at school had been talking about their extravagant outfits and fancy plans, and Carly had tried to hide her disappointment, knowing that her family couldn’t afford anything like that.

But this morning, something special happened. Dina and Holly called Carly into the kitchen, where they were both smiling warmly.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

The smell of freshly brewed coffee filled the room, and the sunlight streamed through the window, giving the moment a cozy glow. Dina motioned for Carly to sit down, her eyes sparkling.

“We know how important your prom is to you,” Dina began softly, her voice filled with affection.

“We’ve been saving up, and though it’s not much, we want you to have something special.”

Carly blinked in surprise as her grandmother slid an envelope across the table toward her. Curious, she opened it and saw several bills tucked neatly inside.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Her breath caught in her throat. It wasn’t a fortune, but it was more than enough to buy a beautiful dress.

Tears of gratitude filled her eyes as she looked up at the two women who had done everything they could to make her feel special.

“Thank you, Mom. Thank you, Grandma,” Carly whispered, her voice thick with emotion. “I can’t believe you did this for me.”

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Holly reached out and gently squeezed Carly’s hand.

“You deserve it, sweetheart,” she said with a loving smile.

“Now go find the dress that makes you feel like the princess you are.”

Filled with joy and excitement, Carly quickly got ready and headed out to catch the bus to the local dress shop.

She clutched the money tightly in her hand, feeling like the luckiest girl in the world.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

She had no idea what was about to unfold, but for now, she was happy and hopeful, imagining the perfect dress that would make her prom night unforgettable.

As the bus rattled along the familiar bumpy roads, Carly sat near the front, clutching the envelope of money her mother and grandmother had given her.

Her heart buzzed with excitement at the thought of choosing something beautiful, something that would make her feel like a princess for just one night. She smiled to herself, imagining the shimmering gowns waiting for her at the dress shop.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

But then, a movement from the back of the bus caught her eye. A man, dressed in shabby clothes and looking quite nervous, sat hunched over in his seat.

He kept glancing around, as if worried someone might notice him.

Carly frowned slightly, finding his behavior strange, but quickly returned to her daydreams about the perfect dress. Maybe something with lace, or maybe satin?

For illustration purposes only. | Source: Midjourney

For illustration purposes only. | Source: Midjourney

Suddenly, the bus screeched to a halt, jolting Carly out of her thoughts. Two workers from the bus station stepped on board, walking down the aisle, checking everyone’s tickets.

Carly calmly reached into her pocket, pulling out her ticket when it was her turn. The worker gave it a quick glance and moved on. All seemed normal—until they reached the man at the back.

The man froze, his hands trembling as the worker asked for his ticket. “I… I don’t have it,” he stammered, his voice shaky.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“I left my wallet at home.”

The workers exchanged annoyed glances.

“No ticket means a fine,” one of them said sternly.

“You’ll have to pay up, or we’ll have to call the authorities.”

Panic washed over the man’s face. “Please, I’m begging you,” he said, his voice trembling even more.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“I’m trying to get to my daughter. She’s sick, and I have to take her to the hospital. I… I forgot my wallet in my rush. Please, I just need to get to her.”

The bus workers didn’t seem convinced. One of them shook his head.

“We’ve heard every excuse in the book. If you can’t pay the fine, you’ll have to explain yourself to the police.”

Carly, who had been watching the scene unfold, felt a sudden tug at her heart. The man’s desperation was palpable, and she could see the fear in his eyes.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Something about his story struck a chord with her—she couldn’t imagine what it would be like to be so helpless in a situation like that, especially with a sick child waiting for him.

Carly hesitated for a moment before standing up. Her legs felt wobbly as she made her way to the back of the bus.

“Is it true?” she asked softly, turning to the man. “Is your daughter really sick?”

The man looked up at her, his eyes wide and filled with tears. “Yes, she is,” he whispered.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“I just need to get to her. Please, I wouldn’t lie about this.”

Carly’s mind raced as she glanced down at the envelope of money still clutched tightly in her hand.

But she couldn’t shake the feeling that there were more important things than a pretty dress.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Without thinking too much, she took a deep breath and handed the money to the bus workers.

“I’ll pay his fine,” she said quietly, feeling a strange mixture of sadness and resolve.

“His daughter’s health is more important than anything else.”

The man, whose name she later learned was Rick, stared at her in disbelief.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“I… I can’t believe you did that,” he said, his voice filled with gratitude.

“You’ve saved me. Thank you!”

Carly smiled weakly. “It’s okay. I hope she gets better soon.”

Rick asked her about her school and when her prom would be.

After exchanging a few more words of thanks, he hurried off the bus, racing to get to his daughter. Carly watched him go, her heart heavy.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

She had given up the money for her dream dress, but deep down, she hoped she had made the right decision.

As the bus pulled away, Carly sat back in her seat, unsure of what the rest of the day would bring but feeling a small flicker of hope that she had helped someone in need.

Carly walked home, her heart heavy with a mix of emotions. The excitement she had felt earlier was now replaced with sadness and uncertainty.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Still, as she reached her front door, she couldn’t help but feel a bit of dread.

When she stepped inside, her mother, Dina, and grandmother, Holly, were both waiting for her, their faces eager to see the dress they had sacrificed so much to buy for her.

Dina’s smile quickly faded when she saw Carly standing empty-handed.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“Carly, what happened?” Dina asked, concern creeping into her voice. “Where’s the dress?”

Carly hesitated, then explained everything—how the man on the bus had needed money to help his sick daughter and how she had used the money for the dress to pay his fine instead.

As she spoke, Dina’s face turned red with frustration.

“You gave away all the money to a stranger?” Dina exclaimed, her voice rising. “How could you be so naive, Carly? That man could have been lying to you! What if he tricked you?”

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Carly’s chest tightened. She hadn’t considered that she might have been fooled. Tears welled up in her eyes as she realized the weight of her decision.

Holly, sensing her granddaughter’s distress, stepped forward and wrapped her in a comforting hug.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

“It’s okay, sweetie,” Holly said softly. “You did what you thought was right. Helping someone in need is never wrong. Remember, good things will come back to you.”

But Dina, still upset, added, “That was all the money we had for your prom! What are you going to do now?”

Carly wiped her tears, unsure of how to answer. Though her heart was conflicted, she knew she had acted with kindness, even if it came at a cost.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

The night of the prom arrived, and Carly stood outside the school, feeling a knot of nervousness in her stomach. She had chosen to wear an old, plain dress—one she had worn many times before.

The faded fabric didn’t sparkle or shine like the gowns of the other girls, and as she approached the entrance, she couldn’t help but feel out of place.

She glanced around and saw groups of girls, all dressed in beautiful, expensive gowns.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Their laughter floated in the air as they twirled in their dresses, showing off the designer outfits they had picked out.

Carly’s heart sank as she overheard some whispers and giggles directed at her. She tugged at the hem of her dress, feeling even smaller and more embarrassed.

Too shy to walk inside with the others, Carly sat down near the entrance, her hands folded in her lap. She felt the weight of the night pressing down on her, and for a moment, she regretted coming at all.

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Then, she felt a gentle tap on her shoulder.

Startled, Carly looked up and saw Rick, the man from the bus, standing there with a bright smile. Beside him stood a little girl holding his hand.

“Carly, this is my daughter, Haley,” Rick said warmly. “She’s healthy now.”

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Haley beamed at Carly and handed her a gift-wrapped package. Carly hesitated, her hands trembling slightly as she took it.

Rick encouraged her with a nod, and she carefully unwrapped it to find a stunning prom dress inside. Her breath caught in her throat, and tears filled her eyes.

“I don’t know what to say,” Carly whispered, overwhelmed.

Rick smiled. “You’ve already said enough by helping me when no one else would. Now, it’s time for you to enjoy your night.”

For illustration purposes only. | Source: Pexels

For illustration purposes only. | Source: Pexels

Carly’s heart swelled with gratitude. She quickly changed into the dress and, with a new sense of confidence, walked into her prom, feeling like the princess she had always dreamed of being.

The night felt magical, and Carly smiled, knowing that sometimes, kindness truly does come back when you least expect it.

Tell us what you think about this story, and share it with your friends. It might inspire them and brighten their day.

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