In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Woman who ‘died and was in heaven for 3 days’ reveals a chilling vision of the future
The concept of life after death is present in a number of religions and philosophies. Some envision an afterlife or reincarnation, while others see death as the end of consciousness. The scientific community is inconclusive, and these beliefs mainly reflect personal or cultural views.
Julie Poole, who calls herself a spiritual guru, has built a career by sharing her teachings with others.
At a young age, Julie experienced “physical, mental, s**al, and emotional abuse.”
This horrific experience left her devastated and affected her life, but at the same time it strengthened her spirituality.
She has always been open about everything that is going on in her life, and recently, she shared her near-death experience following a suicide attempt.
In her 20s, Julie overdosed on medications after which she “died” in a sense and was taken to a “spirit realm” that resembled heaven. There, she claims to have seen glimpses from the future.
“I suddenly saw my guides and my angels around me and then they lifted me up, and took me up to the Higher Realms. I just remember saying ‘I’m going home’ and they said ‘No you’re not, it’s not your time,’” she shared in a video.
Julie claims the spirits told her, “We did warn you it would be too hard and too overwhelming, and now here you are at 21 trying to check out.”
Three days later, she returned to her normal form on Earth but she could still remember some of the words the spirits spoken to her.
Further, Julie claimed that the extraterrestrial beings told her a new ‘Golden Age’ for humanity would begin between 2012 and 2032.
“What we mean by the Golden Age is that for millennia now there has been an enormous amount of power, abuse and control…” she clarified, “All of that has been held by the few and has controlled the masses.
“This Golden Age is bringing an equality across the board, so that which is false and fake and untrue and corrupt will fall away.”
She is convinced that this concept would indeed happen and that “the day of reckoning” is near.
“It’s coming up not so that we can have some sort of Armageddon, but the people in power that are corrupt are getting found out,” she went on.
“They’re getting caught and kicked out, and people that have a pure heart pure intentions are coming in instead.”
For more on this woman’s incredible story go to the video below.
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