In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Tori Spelling’s DWTS Journey Cut Short: Here’s What Fans Are Saying
Tori Spelling’s time on “Dancing with the Stars” ended sooner than many fans expected, leaving them feeling disappointed. However, the actress is choosing to see her elimination in a positive light, feeling grateful and empowered by the experience.
This week on “Dancing with the Stars,” it was a big emotional moment as Tori Spelling became the latest celebrity to leave the competition.
The actress and her professional partner, Pasha Pashkov, danced a touching rumba to “This Is Me” from “The Greatest Showman.” Their performance was filled with emotion and showcased their connection on the dance floor.
Their routine received a score of 19 out of 30, bringing their total to 36 over two weeks. Unfortunately, this wasn’t enough to keep Spelling in the competition. Her elimination surprised the audience and left fans with mixed feelings about the outcome.
On the other hand, Chandler Kinney and Brandon Armstrong captivated everyone with their stunning rumba to Billie Eilish’s “What Was I Made For.”
Judge Carrie Ann Inaba was so touched that she cried, praising them by saying, “You created some moments that really touched us all. When dance can reach inside and pull at our heartstrings like that, it’s incredibly powerful.”
Still, Spelling expressed her belief that everything happens for a reason and that her time on the show happened just as it was meant to. Even though her stay was short, she called the experience amazing.
Feeling thankful for the chance to be on the show, Spelling shared how “Dancing with the Stars” changed her for the better. She mentioned that the experience boosted her confidence and helped her believe in herself more.
Tori Spelling’s departure has definitely split opinions among fans, but as the saying goes, the show must go on! The competition is getting tougher, and with more surprising eliminations expected, this season of “Dancing with the Stars” is set to be an exciting journey.
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