In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
A Rare Look At Today’s Shiloh Jolie-Pitt
One of the most popular Hollywood couples of all time was Brad Pitt and Angelina Jolie. Some people loved them together and other people hated it, but it was impossible to ignore the fact that they were everywhere.
The couple remained together for 12 years and had three children with each other. They also adopted three children while they were together. Angelina Jolie already had two sons who were adopted when she met him in 2004.
The film that they met each other on was Mr. and Mrs. Smith, and in many ways, it launched their relationship with each other. They enjoyed working together and eventually, a romance was building.
They talked about what they wanted in life and this included some similar things. Angelina was still adopting children and they co-adopted a baby from Ethiopia in 2006.
It was in that same year that she was pregnant with their own child. They went to Namibia for the birth to stay out of the public eye during that time.
They were so popular together that it is thought that the first picture of the child was worth $1 million. That baby is Shiloh, and she was born healthy by a cesarean section.
Despite the fact that they had a healthy baby, they were also concerned that there were some 2 million babies born every year in the developing world who died the first day they were born. They wanted to do what they could to save those children by making changes.
Shiloh is now 16 years old and she’s growing up quickly. She is close to her older brothers and sisters as well as the twin siblings that are younger than she is.
They don’t too much on social media so they tend to stay behind the scenes but one thing that is known is that Shiloh wasn’t always going by that name. At one time, she wanted to be called John.
Her parents are supportive of the choice that she’s made, and they want her to fit in. They even try to match clothes with her older brothers.
According to Angelina Jolie, she wanted to be a boy so they cut her hair and let her wear boy’s clothing.
These days, Shiloh has grown up into a beautiful young woman. She still isn’t seen very often in public, but we look forward to seeing her more in the future.
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