In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Queen Camilla ‘outraged’ after Prince Harry’s visit to see his father for “loving son PR stunt”, claims source
Sensational reports claim that Queen Camilla was left enraged by Prince Harry‘s decision to rush home across the Atlantic after hearing of his father’s cancer diagnosis without first getting palace approval.
RadarOnline, citing the National Enquirer, have today made bold claims regarding the fractious relationship between Camilla and her stepson, including that the former was responsible for the meeting between Harry and Charles being held to only thirty minutes.
Harry flew back to the UK from the US upon being informed of Charles’s cancer diagnosis – reportedly by Charles himself – but his return did not seem to set the stage for any future peace talks, as some had hoped.
Rather, Harry’s actual meeting with his father was kept brief, with the King reportedly journeying by helicopter to the royal estate of Sandringham. Harry, it has been rumored, was not permitted to follow.
Exactly what father and son talked about is not known, nor is it likely to be shared with the public moving forward. Details of Charles’ cancer have also been held back from public knowledge; we know the King is receiving treatment, but very few are privy to what sort of cancer he is suffering from, or what stage he is in.
In any case Harry’s recent trip to the UK wasn’t a big hit with all the royals. It’s been heavily rumored that Prince William had no intention of seeing his younger brother, and RadarOnline have today published a report suggesting that Queen Camilla was left seething as a result of her stepson’s actions.
“Her Majesty was furious Harry flew in from his ritzy California home without getting palace approval — and came with an attitude,” a source is said to have told the National Enquirer.
The same report states that Harry ordered that Camilla leave the room before he talked to his father – needless to say, this was not well received by Camilla.
“I’m told Camilla was outraged,” the source went on. “She’s taken a lot of bile from Harry for years and couldn’t wait to let him have it.”
Harry and Camilla have been at odds with one another for years now, allegedly stemming from Harry’s insistence that she was to blame for breaking up the marriage between Charles and Princess Diana.
“Camilla has taken it all on the chin, but using her husband’s cancer as a ‘loving son’ PR stunt was the last straw,” the source continued.
“After the father-son reunion, I hear she told Harry he’s a disgrace to his father, the family and the monarchy — and she left no doubt he isn’t wanted back!”
What do you think about the alleged animosity between Queen Camilla and Prince Harry? Let us know in the comments!
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