In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Sally Field’s worst on-screen kiss in her decades-long career might be a surprise to most

I have always thought Sally Field was amazing. She is an actress of legendary caliber. In addition, the 76-year-old has a long history of on-screen romances.
As a result, she has received her fair share of kisses on TV. Though at first she was reluctant to reveal whose costar it was with, she finally revealed which has been the worst.
Sally Field, regarded as one of the most gifted and adaptable actors of her generation, has had an incredible Hollywood career. Her legendary roles in a number of movies and television shows have won us over.
She gave an amazing performance in Steel Magnolias, for instance, and the funeral scene is something I will always remember.Sally portrayed a woman torn by love, disappointment, hatred, and loss, and she did a fantastic job at it.
She is, of course, also well-known for her parts in popular television shows and films, including Erin Brockovich, The Flying Nun, Gidget, Forrest Gump, and Sweet and the Bandit.

However, her early years were everything but idyllic. Sally claimed in her memoirs that she was abused by her stepfather and that, when she was seventeen, she had a covert abortion.
Still, she proved to be such a kind, modest person.
As of right now, Sally is still going to work every day. In the 2020 television series Dispatches From Elsewhere, she portrayed Janice. She will play Jessie Buss in the widely watched television series Winning Time: The Rise of the Lakers Dynasty in 2022, which depicts the personal and professional life of the Los Angeles Lakers in the 1980s.
It is therefore not surprising that Sally occasionally appears in interviews given how active she is.

After a fan asked a pointed question, beloved icon Sally Field opted to share her worst on-screen kiss with the world on Thursday, Dec. 1 episode of “Watch What Happens Live with Andy Cohen.”
In Pasadena, California, Sally was born into a working-class family in show business.
Upon hearing the question, Field, 76, looked around and laughed, saying, “Oh boy.” Do I really need to name names here?
“I believe you should,” 54-year-old Cohen answered.
Field gave in and said, “All right. This is going to surprise you. Hold on, people.
The Oscar-winning actress accused actor Burt Reynolds, her ex-boyfriend, of being the guilty party.
Cohen asked, “But weren’t you dating at the time?” with prompt follow-up.
Field clarified that she was required to “look the other way” when filming “Smokey and the Bandit.” This, according to her, “just wasn’t something he really did for you.”
“Isn’t that something?” Cohen asked, seeming shocked.
The actress continued by saying that Reynolds did a lot of “drooling” while they were on screen together.
While filming “Smokey and the Bandit,” the two co-stars got to know one another in 1977. They dated for almost five years after that.
According to the New York Post, Reynolds discussed his friendship with Field in his memoir But Enough About Me. Reynolds tragically passed away at the age of 82 from cardiac arrest.
The celebrity said he regretted their time together and wished he had done more to try to mend their relationship.
Field gave Variety an explanation in March for why she had stopped communicating with Reynolds throughout the last 30 years of his life.
She went on, “He was not someone I could be around.” “He was simply not a good fit for me at all. Additionally, he had somehow created the illusion that I was more significant to him than he had previously believed, even though I wasn’t. All he wanted was the thing that he was without. Simply put, I didn’t want to handle that.
Leave a Reply