In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
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For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
People wondered about the purpose of these 6 things and got unexpected answers
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If you’re unsure, look it up on Google, or even better, ask around in the online community for the solution. These days, knowledge is at our fingertips because to the digital age we live in, which not only makes it possible for us to study a vast amount of fresh information but also connects us to other people who have interests in common.
Six individuals approached the Internet users and requested their assistance in identifying the objects they had discovered. They received their responses quickly, as was to be expected.
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1. Is it trash or is there more to it?
While rummaging through the junk drawer, someone noticed something that caught his eye. This individual called the object a “scoopy doodad” and was curious to find out what it was or if it was just a piece of junk. He described it as being very heavy, unmarked, and having a very little hole on top.
The online community claims that the original Sunbeam Mixmaster included a juicer attachment, which included a bowl that attached to the mixer’s top and an odd-looking item that served as the spout through which the juice would flow. The purpose of the wire portion that is holding the little strainer is to remove the pulp.
A vintage cabinet discovered
Someone opened an old cabinet and discovered an odd device made entirely of glass with tiny holes running the length of it. They were curious to find out more, and fortunately, other users of the internet were there to inform them of their discovery.
This item turned out to be a flower frog that was used to support a vase of flowers. Have you ever witnessed anything like before?
3. A bulky glass item
Someone found a heavy glass object and asked Redditors to help him identify it. It was unmarked when it arrived, and the top had a very little hole. The people on this site knew the solution, as usual.
Perhaps you were surprised to learn that this thing was actually an oil candle.
4. An enigmatic item discovered in a bedroom drawer
A curious thing was found inside the bed drawer, leaving one Reddit member perplexed. Although the bottom seemed to be composed of soft leather or suede, they were unsure of its possible identity.
It was revealed by a user who was knowledgeable about the item’s nature that this is a nail buffer. It’s something I never would have anticipated.
5. What’s concealed beneath the flooring?
One Reddit member was having trouble identifying a silver-colored device that looked like an old-fashioned scissor. They claimed to have discovered the strange object beneath the floorboards of a house built in the 1800s.
Despite its peculiar appearance, it was discovered that this item, which was used to peel the tops off soft-boiled eggs, was widely utilized and a fixture in many homes in the past.
6. An odd discovery in a motel room
A visitor observed something in a hotel room that intrigued him enough to inquire about it with Reddit users. They couldn’t help but wonder why their bedside table had a vertical slot inside of it.
As usual, Redditors were quick to respond to this person, letting them know that a tablet or laptop may be stored in this position.
Were you aware of what these things were?
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