In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Man digging in his backyard makes the last discovery he ever expected to find
When a man named John Sims made a decision to buy a house in Tucson, Arizona, from a friend of his, he never imagined the purchase would lead to an astonishing discovery.
Once the deal was done, John’s friend mentioned that there was a rumor about the place that there was something mysterious under the ground.
John didn’t give it much thought at the time, but as time passed by, he became more and more interested to unravel the mystery.
He first started exploring the yard by digging four holes on four different sides, but he found nothing. He then thought about it and figured it out that if there was nothing under the grass, there could definitely be something under the bricks. The next step was to take a closer look at municipal records and learn more of when his house had been built. In those records, it said that a company that went by the name Whitaker Pools built a strange structure on the property in 1961. It was now determined that there was indeed something buried there, which made John even more eager to explore the place.
In order to know where to start digging again, he hired consultants with metal detectors. When the detectors began to go off, he was able to mark the spots with Xs.
After he started digging at the marked places, he stumbled upon something metal, but as he couldn’t possibly know what it was, he didn’t proceed. It could be electric wires, a water pipe, or a septic tank, and he didn’t want to take the risk of damaging anything.
In the days that followed, he dug with precision and stumbled upon what looked like an entrance to a hatch. As he bent down, a metal lid opened. But as there was a possibility of gas fumes or mold spores, he left the lid open for a couple of days for the potential gases to waft out and had the air tested for mold.
The following morning, John took a look inside the hatch and found a spiral staircase that was headed downwards.
As a captain of the Rural/Metro Fire Department, he needed someone around in case the lid fell back in, so he gathered a crew. The first thing they decided to do was to repair and reinforce the concrete structure surrounding the stairs and set up Sonotube cardboard around the entrance to ensure that they do not damage anything.
In order to provide proper lighting and in order to be able to use tools, the crew installed an electric line. They also installed a black pipe to funnel fresh air into the shaft.
The work around the structure was done. Now they needed to secure the spiral staircase.
John was the first one to explore the inside of his backyard. Once he reached the bottom, he knew their work was done and they didn’t need to do any more digging. The underground structure was bare, but it was obvious that it represented a nuclear bomb shelter.
The shelter was built during the cold war between USA and the Soviet Union. At the time, the company mentioned above, Whitaker Pools, turned out to expand their business to bomb shelters.
This wasn’t the sole shelter in the area, however.
Tucson was once a rocket town that held 18 ballistic missiles that were capable to travel across continents and destroy an area of 900 square miles. This was a top secret, and with the end of the cold war, the missiles were all disabled.
John’s discovery was of great significance. Once he shared all about it on Reddit, many media outlets were quick to pick up his story.
“I was really hoping it was going to be a little microcosm… a time capsule full of civil-defense boxes, radiation detectors, and cots and stuff like that,” John shared during an interview.
For those around the are who want to know if there is a nuclear shelter in their yard, John suggests looking up records of the City of Tucson or Pima County for information.
In case they do discover anything alike, John urges citizens to be extra cautious, just like he was. “Jumping into holes in the ground is generally not a good idea,” John said and explained that toxic air in a tunnel or a cave-in can easily incapacitate anyone.
It is John’s wish to restore the bomb shelter, but because that requires plenty of money, he set up a GoFundMe page. It is his priority to replace the staircase so that people can enter the shelter easily and explore the place.
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