In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
The Taste of Love: A Father’s Tribute
The kitchen, once a haven of warmth and laughter, now echoed with the clatter of pots and pans. John, a man more accustomed to spreadsheets than soufflés, stood amidst the chaos, his brow furrowed in concentration. Pancake batter, a lumpy, greenish-grey concoction, clung stubbornly to the sides of the bowl. His wife, Sarah, would have laughed, her eyes twinkling.
He missed her laughter. He missed her easy grace in the kitchen, the way she hummed along to the radio while whipping up culinary magic. He missed the way she’d kiss his cheek and say, “Don’t worry, darling, I’ve got this.” Now, he was adrift in a sea of burnt toast and forgotten recipes, his kitchen a battlefield rather than a haven.
His daughter, Lily, a bright-eyed girl of eight, watched him with a mixture of amusement and concern. “Dad,” she’d say, her voice gentle, “It’s okay if it’s not perfect.” But her words, meant to comfort, only served to deepen his sense of inadequacy. He longed to recreate the magic of Sarah’s cooking, to fill the void left by her absence with the comforting aroma of home-cooked meals.
One morning, determined to surprise Lily, John decided to try his hand at heart-shaped pancakes. He watched countless online tutorials, meticulously measuring ingredients, and even invested in a heart-shaped pan. The batter, this time, was a pale golden color, smooth and even. He poured it carefully into the pan, his heart pounding with a mixture of hope and trepidation.
Lily, ever the curious observer, watched him with wide eyes. “What are you making, Daddy?” she asked, her voice filled with excitement.
“Something special,” he replied, his voice a little hoarse.
As the pancakes cooked, a wave of memories washed over him. He remembered Sarah’s laughter, her playful banter with Lily, the warmth that radiated from their kitchen. He remembered the way Lily would eagerly devour Sarah’s pancakes, her face smeared with syrup.
Finally, he flipped the pancakes, his breath catching in his throat. They were golden brown and perfectly heart-shaped. He carefully transferred them to plates, adding a generous dollop of butter and a drizzle of maple syrup.
Lily’s eyes widened as she saw the pancakes. “Wow, Daddy!” she exclaimed, her voice filled with awe. “They look just like Mommy used to make!”
John’s heart swelled. He watched as Lily took a bite, her eyes closing in delight. “It tastes like the ones Mom made!” she declared, her voice filled with happiness.
Tears welled up in John’s eyes. He knew it wasn’t perfect, that the edges were a little burnt and the syrup a bit messy. But in that moment, it didn’t matter. He had made Lily smile. He had brought a little bit of Sarah back into their lives, one delicious pancake at a time.
From that day on, John continued to cook, his kitchen slowly transforming from a battlefield into a sanctuary. He learned new recipes, experimented with flavors, and even found himself enjoying the process. He knew he would never fully replace Sarah, but he could learn to cook with love, with memory, and with the hope of creating new memories with his daughter. And that, he realized, was a gift in itself.
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