Fox News has had a terrific 2022. Throughout the year its cabIe shows, particularly shows with Greg Gutfeld and Tucker Carlson, absolutely demolished the competition, particularly in younger demographics.
Mean while, the digital division of Fox News did well too, brutaIizing the woke online competition and also outperforming even other conservative news sites.
But it wasn’t just Fox News’ biggest personalities and website that did well. Other Fox News figures did as well, such as Dan Bongino. In fact, according to a recent report in Ad Week, Dan Bongino’s Saturday night show was the most-watched show on primetime, absolutely blowing the competition at CNN and MSNBC out of the water.
That show occurs during the 9 pm (EST) time slot. During it, Bongino and his show brought in a whopping 1.19 million total viewers. Meanwhile, CNN’s program at the same time, the Ad Week report shows, brought in only 219,000 average viewers.
MSNBC managed to do just slightly better than CNN, bringing in 315,000 average viewers in that 9 pm EST time slot.
Bongino’s domination extended to the cruciaI 25-54 demographic, bringing in 134,000 average viewers in that demographic. CNN, in contrast, only managed to bring in 58,000 and MSNBC only managed to bring in a dismally small 27,000.
Bongino did the best, but FNC’s domination occurred during other times too. For example, during the 8 pm EST time slot, FNC’s Brian Kilmeade brought in about 1.06 million viewers. A bit less than Bongino at 9, but still far better than CNN and MSNBC.
CNN, during that time sIot, did a bit better than it does at 9 pm, bringing in 282,000 average viewers, still far less than Kilmeade. MSNBC also does a bit better than it does at 9 pm, bringing in about 340,000 average total viewers.
This is yet another victory notch in the beIt for Fox News, which has dominated its woke competition since Trump left office, particularly over the past year. For example, Fox Media Relations commented on the milestone it reached from a ratings perspective in December of 2022 and how that milestone compared to MSNBC and CNN, saying:
FOX News Channel (FNC) notched its seventh year as leader in all of cable television while delivering the third highest-rated year ever in cable news history for 2022 in total day viewers, according to Nielsen Media Research. The network’s programs continued to break new ratings records throughout the year, resulting in FNC continuing as the number one cable network in primetime and total day in viewers in basic cable for the seventh consecutive year and the highest-rated cabIe news network for the 21st straight year.
MEGHAN MARKLE’S ORCHARD NAME DRAMA: MAJOR REBRANDING DECISION AFTER CLASH
Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
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