Sometimes, children find it hard to express their feelings. This means parents need to be more aware of what their child needs. These parents did just that, but sadly, it was beyond their control.
At the dentist, they found that he had some swelling in his teeth, likely due to a tooth infection. But instead of getting better, the swelling continued to grow.
When nothing seemed to help and his swelling got worse, his parents quickly took their upset child to a hospital. There, they received heartbreaking news: he had tumors on his brain and spine.
What was believed to be a tooth infection turned out to be a rare type of cancer called Rhabdomyosarcoma. This cancer is so rare that it affects only about 55 children in the UK each year.
The first signs of this diagnosis are swelling or lumps that can appear on the body.
“Our world fell apart,” said Ethan’s father, Mark, in an interview.
Doctors discovered that Ethan’s cancer had spread to his lungs and bone marrow. They decided to start a strong treatment plan that included chemotherapy and radiotherapy.
But after nine months of treatment, Ethan passed away at just 9 years old.
After his death, his parents were very upset and called the treatment methods used for their son “embarrassing” and outdated. The grieving parents started a fundraiser in Ethan’s name to help support research.
Mark, Ethan’s father, described the treatment methods as “embarrassing” and said they are very outdated. They set a goal of $62,000 for their fundraiser, and about half of that has already been raised.
“We don’t want other families to go through what we’ve experienced; it’s terrible,” said Ethan’s family.
After his death, the issue of funding research on childhood cancer has been discussed in parliament, which is an important step toward ensuring more money is directed to this area.
If you found this story interesting, check out the one below about a three-year-old who passed away after dental procedures.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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