Sometimes, children find it hard to express their feelings. This means parents need to be more aware of what their child needs. These parents did just that, but sadly, it was beyond their control.
At the dentist, they found that he had some swelling in his teeth, likely due to a tooth infection. But instead of getting better, the swelling continued to grow.
When nothing seemed to help and his swelling got worse, his parents quickly took their upset child to a hospital. There, they received heartbreaking news: he had tumors on his brain and spine.
What was believed to be a tooth infection turned out to be a rare type of cancer called Rhabdomyosarcoma. This cancer is so rare that it affects only about 55 children in the UK each year.
The first signs of this diagnosis are swelling or lumps that can appear on the body.
“Our world fell apart,” said Ethan’s father, Mark, in an interview.
Doctors discovered that Ethan’s cancer had spread to his lungs and bone marrow. They decided to start a strong treatment plan that included chemotherapy and radiotherapy.
But after nine months of treatment, Ethan passed away at just 9 years old.
After his death, his parents were very upset and called the treatment methods used for their son “embarrassing” and outdated. The grieving parents started a fundraiser in Ethan’s name to help support research.
Mark, Ethan’s father, described the treatment methods as “embarrassing” and said they are very outdated. They set a goal of $62,000 for their fundraiser, and about half of that has already been raised.
“We don’t want other families to go through what we’ve experienced; it’s terrible,” said Ethan’s family.
After his death, the issue of funding research on childhood cancer has been discussed in parliament, which is an important step toward ensuring more money is directed to this area.
If you found this story interesting, check out the one below about a three-year-old who passed away after dental procedures.
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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