We meet four-year-old Emma in a charming suburban neighborhood. Emma is a lively and intelligent youngster who loves her father, David. Emma, on the other hand, has a strong sense of self and enjoys speaking her mind, particularly when things don’t go her way.
In a lighthearted game of hide-and-seek one bright afternoon, Emma is being teased by David. Emma takes offense at his jest about her hiding place and resolves to flip the joke back on him. She gives her dad a playful smile and invites him to play a new game called “talking back.”
Every time David makes fun of her or answers in a humorous way in this new game, Emma swiftly responds with her own take on “talking back.” David finds it cutesy and funny at first, but when Emma starts to respond with more sass and intelligence, he starts to think he might have found his match.
Emma’s “talking back” intensifies over the day into a string of surprising and humorous comebacks that make David fight to keep his cool. Emma enjoys outwitting her father, whether it be by making up her own hilarious sentences or by mimicking his tone.
David develops a greater appreciation for Emma’s fierce personality as the game progresses, as well as a better knowledge of her developing independence and inventiveness. David welcomes the happiness of this special bonding experience even though it can be difficult to keep up with his quick-witted kid.
Emma’s boisterous activities have reinforced the bond between father and daughter, who are both weary from laughing by the end of the day. Knowing that there’s never a dull moment when Emma is around, David is amazed by his feisty toddler’s amazing personality as they get ready for bed.
Beyoncé stuns in a new campaign, where she poses in just her underwear, making a bold and eye-catching statement.
Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
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