On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.
1950s: it all started with a scandal.
Kiki Håkansson (Sweden), Miss World 1951
In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.
Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.
Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957
Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.
Corine Rottschäfer (Netherlands), Miss World 1959
In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.
1960s: Miss World is gaining momentum.
Katharina Lodders (Netherlands), Miss World 1962
In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.
Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»
Ann Sidney (Great Britain), Miss World 1964
In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.
Reita Faria (India), Miss World 1966
In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.
1970s: feminists change the essence of the pageant.
Jennifer Hosten (Grenada), Miss World 1970
The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.
In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.
Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978
The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.
1980s: «Beauty With a Purpose»
Mariasela Álvarez (Dominican Republic), Miss World 1982
In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.
Giselle Laronde (Trinidad and Tobago), Miss World 1986
In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.
Ulla Weigerstorfer (Austria), Miss World 1987
And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.
1990s: crisis
Aishwarya Rai (India), Miss World 1994
In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.
Yukta Mookhey (India), Miss World 1999
In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.
2000s: a woman takes the reins.
Agbani Darego (Nigeria), Miss World 2001
In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.
Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009
In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.
2010s: no swimsuits
Megan Young (Philippines), Miss World 2013
In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.
Manushi Chhillar (India), Miss World 2017
Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»
2020s: what’s next?
Karolina Bielawska (Poland), Miss World 2021
The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.
Krystyna Pyszková (Czech Republic), Miss World 2023
Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.
Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.
Preview photo credit Harry Pot / Nationaal Archief / Wikimedia Commons, CC BY-SA 3.0 NL DEED, Historia de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News
My Stepmom Returned My Prom Dress to the Store Just a Day Before the Dance — the Reason Left Me Speechless
The night before prom, Gia is ready to lay out her clothes and have an easy night. But as she opens her closet to take out her dress, she finds it missing. Later, she discovers that her stepmother, Cindy, had returned the dress to the store… What on earth could be the reason?
My mom died when I was ten.
It was sudden, like the world had just stopped spinning. One minute, she was tucking me into bed, and the next, she was gone.
Flowers on a headstone | Source: Midjourney
“I’ll always be with you, Gia,” she said one day as she tucked me in, her hands shaking wildly. “Whether I’m right next to you or not, I’ll always be here. Do you understand?”
I remember nodding sleepily as she kissed my cheek.
Losing her crushed my dad and me in ways I still can’t put into words. We were just completely… lost.
A woman tucking her daughter into bed | Source: Midjourney
Then, a few years later, Dad married someone new. Cindy. Now, Cindy wasn’t evil or cruel or anything like that. If I’m being honest, she tried. She smiled a lot, bought me gifts, and cooked things that I enjoyed eating. She even waited for me to come home from school, ready to make me a toasted sandwich while asking me about my day.
But no matter what Cindy did, she wasn’t my mom. My heart just didn’t seem to let her in. And because of that, we never really clicked on a personal level.
A smiling couple | Source: Midjourney
Fast forward to senior year:
I’m 17 and waiting for prom. And for the first time in forever, I felt excited about something. Dad gave me a budget for a dress, and I spent weeks scouring the internet for ideas.
When I finally found it, a gorgeous deep-blue gown that made me feel like an actual princess, I knew that it was the one.
A smiling teenage girl | Source: Midjourney
“That’s it, Gia!” my friend Selene said as I stepped out of the dressing room.
“You think?” I asked. “You really think so?”
“Yes! Your eyes pop with the blue, and your skin looks so good with it. This is it, Gia. Don’t even waste your time looking for another dress.”
I smiled.
“Fine, let’s focus on you now,” I said.
A teenage girl in a dressing room | Source: Midjourney
Standing in front of the mirror at the boutique, I felt like I could see the old me again, the one from before my life flipped upside down. There was a light in my eyes again.
Everything seemed perfect. For once, it felt like the universe was giving me a break. But that all shattered the day before prom.
I got home from school, ready to get into a bubble bath, shave, wash my hair, and have an early night. I was going to lay everything out before I went to bed — my dress, shoes, makeup options, all of it.
A teenage girl’s vanity | Source: Midjourney
I ran up the stairs and flung my closet door open, hoping to give my dress a look-over before I got into the bath.
But it wasn’t there.
All I saw was the empty hanger.
I blinked hard, as if somehow my dream dress would magically appear before my eyes. Of course, it didn’t.
Where on earth is my dress?
An empty hanger | Source: Midjourney
I yanked things off hangers and tore through drawers. Maybe I’d been careless and shoved it somewhere, right?
But deep down, I knew I hadn’t. I was so paranoid about wrinkling the dress that I had taken clothes off the hanger the day I brought it home. That dress had been the centerpiece of my week. I would never have misplaced it.
I ran downstairs, hoping to see my dad. He would have answers.
A close up of a teenage girl | Source: Midjourney
Instead, Cindy was sitting at the kitchen island, cutting into veggies and sipping her tea like nothing was wrong.
“Gigi,” she said, using a name that only my dad called me. “Dad is away for the night because of work. He said that he’ll try to be back in time to see you off tomorrow.”
How could she talk like nothing happened? Like nothing was wrong?
A woman busy in a kitchen | Source: Midjourney
“Cindy!” I exclaimed. “Have you seen my prom dress? It’s gone!”
She looked up, completely calm, like I hadn’t just dropped a bomb in the middle of the kitchen. I was starting to feel panicked. I could taste bitterness on my tongue. I was on the verge of a breakdown.
“Oh, that? Gia, I returned that to the store.”
“You did what?” I gasped.
A shocked teenage girl | Source: Midjourney
It felt like my brain had short-circuited.
“I returned it,” she repeated as if she was telling me she’d picked up groceries at the store. “It just didn’t seem right, Gigi. It was too grown-up for you.”
I stood there, unable to move.
“How could you do that? Prom is tomorrow evening! Why would you touch my stuff without asking me?”
A close up of a woman | Source: Midjourney
Cindy tilted her head like I was overreacting.
“You’ll understand tomorrow,” she said quietly, sipping her tea.
Her nonchalance lit something inside me. I couldn’t believe she was acting so casual, like she hadn’t just taken the one thing I’d been looking forward to for months and thrown it in the trash.
I stormed up to my room, slamming the door so hard the walls shook. I buried my face in my pillow, tears soaking into the fabric.
An upset girl | Source: Midjourney
How could she do this to me?
That night, I cried myself to sleep, my anger burning hot and bitter. I felt betrayed. She had no right to mess with my dress. She had no right to interfere with my prom.
But what did I expect?
Cindy wasn’t my mother.
An upset girl in her bed | Source: Midjourney
The next morning, I woke up to the heavy weight of disappointment. I didn’t even want to go to prom anymore.
What was the point?
But Selene wasn’t having it.
“You need to find out why she did it,” she said over the phone. “It’s weird, right? Like, she has to have a reason. Just… talk to her, Gia.”
A girl talking on the phone | Source: Midjourney
I rolled my eyes.
“There’s no reason good enough for what she did.”
“Maybe,” Selene said. “But don’t you want to know?”
Selene had a point, and she knew it. So, against my better judgment, I dragged myself out of bed and went downstairs.
A girl talking on a phone | Source: Midjourney
Cindy was waiting for me, dressed in jeans and an old sweatshirt, looking more nervous than I’d ever seen her.
“Come with me, Gigi,” she said quietly.
I stared at her for a long second. A part of me wanted to blow her off entirely. But there was something in her voice, something soft.
A close up of a woman | Source: Midjourney
Without a word, I followed her to her bedroom.
There was a box on her bed, wrapped in a bow.
“This belonged to your mom,” Cindy whispered, her voice catching. “I found it while cleaning a few weeks ago. I’ve been wanting to turn the attic into something new, like a little reading room.”
I froze.
A box on a bed | Source: Midjourney
My heart hammered in my chest as she peeled away the tissue paper, revealing an elegant, vintage white dress. It was stunning — lace sleeves, delicate beadwork, the kind of timeless beauty that would never go out of style.
Cindy glanced up at me, her hands trembling slightly.
“I thought maybe you’d like to wear it. To prom. When I returned the blue dress, I took this one to be dry-cleaned.”
A dress in a box | Source: Midjourney
For a moment, I couldn’t speak. I couldn’t even think.
All the anger, all the resentment, all the hurt I’d held onto melted into shock.
“I wasn’t trying to hurt you, my darling,” Cindy whispered. “I just thought that this way, your mom could be with you. I will never replace her, Gia. But I wanted to give you something that mattered.”
A smiling woman | Source: Midjourney
Tears welled up in my eyes before I could stop them. All this time, I’d been so sure she was trying to ruin my prom. But instead, she was giving me the most meaningful gift she ever could.
That night, I wore my mom’s dress to prom.
As soon as I slipped it on, I felt her with me, like she was wrapping me in a hug. The dress fit perfectly. Cindy helped me with my hair, and for the first time, I saw her not as someone trying to replace my mom, but as someone who cared. For me. Deeply.
A crying teenage girl | Source: Midjourney
When I walked downstairs, my dad was waiting. His eyes widened, and his breath caught.
“Thank goodness I made it,” he said, tears brimming in his eyes. “You look just like Mom!”
A close up of a man | Source: Midjourney
The prom was magical. And as I danced with my friends, I saw once again that Cindy hadn’t stolen anything from me. She’d given me something priceless.
A way to feel connected with my mom again. And I felt so beautiful. Absolutely beautiful.
A teenage girl in her prom dress | Source: Midjourney
When I got home, Cindy was sitting on the couch wrapped in a blanket.
“You’re waiting up for me?” I asked, kicking off my shoes.
“Of course, my darling,” she said. “I wanted to know how your night went. And I’ve got ice cream in the freezer. Mint choc-chip. Your favorite. We can eat it while you tell me.”
That’s when I broke down. In that moment, I knew Cindy wasn’t just my dad’s wife. She was someone who loved me, too.
And maybe, just maybe, that was going to be enough.
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