For many, the Heinz ketchup bottle is a staple in kitchens and restaurants worldwide. But have you ever noticed the small ‘57’ embossed on its neck? This seemingly random number has puzzled consumers for decades, leading to all sorts of speculation.
Is it the number of ingredients? The number of countries Heinz operates in? Or just a decorative element? The truth is even more fascinating. Understanding the story behind the ‘57’ not only deepens our appreciation for Heinz products but also provides a glimpse into one of the most brilliant branding strategies in the food industry.
The Origins of the ‘57’ and Its Historical Significance
The famous ‘57’ traces back to Henry J. Heinz, the founder of the H.J. Heinz Company in the late 19th century. In 1896, while riding on an elevated train in New York, he noticed an advertisement for “21 Styles of Shoes.” This marketing tactic intrigued him—he believed a number could create a sense of variety and exclusivity.
At the time, Heinz was producing more than 60 different products, yet he deliberately chose ‘57’ as the magic number. Why? Simply because he liked how it sounded. He considered it to be memorable and catchy, creating the now-iconic slogan “57 Varieties.”
Though the number never reflected the actual product count, it quickly became synonymous with quality, variety, and innovation—a clever marketing move that stood the test of time.
Video : The Story Behind Heinz Ketchup
The Evolution of Heinz Branding and the Role of the ‘57’
The ‘57’ Varieties branding became a key element of Heinz’s identity, reinforcing the idea of endless product diversity and consistent quality. Over the decades, Heinz introduced hundreds of products, but the number 57 remained untouched—a symbol of its legacy.
From advertisements to packaging, the ‘57’ appeared everywhere, making it an instantly recognizable brand marker. As Heinz expanded across the globe, the ‘57’ stood strong, creating an emotional connection with consumers who associated it with trust and excellence.
Even today, despite Heinz offering over 5,700 products worldwide, the company still proudly displays ‘57 Varieties’—proving that a great marketing idea never dies.
How to Use the ‘57’ to Get Ketchup Out Smoothly
Beyond branding, the ‘57’ on the Heinz bottle serves a hidden practical purpose—but few people know about it!
If you’ve ever struggled with getting ketchup out of a glass bottle, you’re not alone. Many resort to shaking, squeezing, or even using a knife to scoop it out. However, Heinz secretly built a solution into the design.
Here’s the trick:
- Locate the ‘57’ on the bottle’s neck.
- Tilt the bottle at an angle.
- Firmly tap the ‘57’ with your hand.
This spot is what Heinz calls the “sweet spot”, designed to optimize the flow of ketchup. Instead of pounding the bottle’s bottom, applying gentle pressure at this point breaks the vacuum seal, allowing ketchup to slide out smoothly and effortlessly.
Common Misconceptions About the ‘57’ on Heinz Bottles
Despite its clear marketing history, many people have come up with their own interpretations of what the ‘57’ actually means. Here are a few of the most common misconceptions:
- “The ‘57’ represents the number of ingredients in Heinz ketchup.”
- False! Heinz ketchup actually contains only a handful of ingredients, including tomatoes, vinegar, sugar, and spices.
- “It refers to the number of countries where Heinz products are sold.”
- While Heinz is available in over 200 countries, the number ‘57’ was chosen long before the brand expanded globally.
- “There were originally 57 varieties of Heinz ketchup.”
- Another myth! Heinz has always sold a wide range of products beyond ketchup, even in its early days.
This confusion highlights the power of branding—when something is marketed well, people attach meaning to it, even if it isn’t factual!
Video : How Heinz Tomato Ketchup Is Made
The Cultural Impact of the ‘57’ in Popular Media
Over time, the ‘57’ on Heinz bottles has become a cultural icon, appearing in movies, TV shows, and even everyday slang.
- It has been referenced in classic films and TV series, symbolizing nostalgia and American food culture.
- Many comedians and talk show hosts have joked about the Heinz bottle struggle, making it a fun pop culture reference.
- The ‘57’ has even inspired parodies and product adaptations, proving its impact beyond just the kitchen.
Few marketing gimmicks have lasted over a century, but the ‘57’ remains one of the most recognizable numbers in branding history.
Why the ‘57’ Still Matters Today
Heinz has evolved significantly since its founding, with new product innovations and marketing strategies. However, one thing has never changed—the ‘57’.
This small, seemingly random number continues to:
- Reinforce Heinz’s long-standing heritage
- Create instant brand recognition worldwide
- Add a fun and interactive element to the product
- Spark curiosity among new generations of consumers
Even as Heinz bottles change with time—moving towards squeeze bottles and new packaging—the ‘57’ will likely always remain, ensuring its place in branding history.
Conclusion: The Enduring Legacy of the ‘57’ on Heinz Ketchup Bottles
At first glance, the ‘57’ on a Heinz ketchup bottle might seem like just another design detail. But in reality, it’s a brilliant marketing move, a historical symbol, and a hidden functionality trick all in one.
From its origins in 1896 to its modern-day impact, the ‘57’ has remained an iconic part of Heinz’s identity, representing variety, quality, and tradition.
Next time you reach for a Heinz ketchup bottle, take a moment to appreciate the history and branding genius behind that small embossed number. And if you’re struggling to get the ketchup out? Just tap the ‘57’ and let Heinz’s century-old secret work its magic!
Inside Tanya Roberts’ shocking handwritten will
Tanya Roberts was one of the sexiest and funniest actresses of her time, dazzling audiences with her stunning beauty and talent in That ’70s Show and Charlie’s Angels.
Tragically, her unexpected passing was marked by confusion, as her boyfriend mistakenly announced her death , adding a bizarre twist to the loss of this vibrant star.
Before we dive into the bizarre circumstances surrounding Tanya Roberts’ passing, let’s take a moment to celebrate her incredible contributions to the screen.
In a world where her legacy seems somewhat overlooked today, a closer look at her impressive career reveals just how unforgettable she truly was. And I’m sure she created cherished memories for many of you reading this.
Running away from home
Born Victoria Leigh Blum in 1949, Tanya Roberts grew up in the gritty Bronx of New York City. The little girl with ice-blue eyes lived in a poor old house with her mother and big sisters. Despite her modest life, Roberts had big dreams of wearing beautiful clothes, riding horses, living in a mansion, and shopping in limousines. Most of all, she wanted to be a star in Hollywood.
At just 15 years old, she took a bold step and ran away to chase her dreams. This was after her family had moved to Toronto, where a tragic event would lead Roberts to distance herself from them. One day, shortly after her father tragically passed away, Tanya felt the walls closing in on her.
In that moment, she decided to leave home. After a heated argument with her mother, Roberts packed her bags and moved to a place in the Village, a neighborhood in Toronto. She supported herself by selling dance lessons to ”old guys”, who lusted after her body.
It wasn’t long before she met another boy, Colin, who had also dropped out of school. She fell head over heels for him.
“It just happened. A stupid, spontaneous thing. Colin was two years older than me, a Canadian, a dropout, doing nothing. It was a love affair that turned into hatred. We never were friends. We didn’t get along at all. But I loved him, you know. I was butterflies. I’d look at him and gasp, ‘Oh my God!’ I responded to the palpitations of the heart.”
Married in secret
The couple was together for seven months and married in secret. They moved to New York together, but then Colin’s mother intervened, annulling the marriage. Roberts and Colin were far too young and hadn’t received their parents’ consent.
Roberts never told her mother about the marriage; she didn’t want to shock her. Soon after, the relationship with Colin ended, but another man entered Roberts’s life— one who would change her whole life.
As Tanya Roberts pursued her acting dreams in New York, she met Barry Roberts while waiting in line for a movie. He was a truck driver earning $30 a week, and he quickly became her next great love.
It was actually Tanya who proposed to Barry in a subway station, and they quickly tied the knot in 1973. Her husband had originally set his sights on becoming a psychologist but soon dropped out of his studies to write scripts for various TV networks.
The couple moved to Hollywood, determined to lead as normal a life as possible.
”You know you’ve got the right guy when you can sit at home with him Saturday night, just you and him and pizza,” Tanya shared in 1980.
For most of their lives, Tanya and Barry lived peacefully and happily, tucked away in the serene and private surroundings of their secluded home in the Hollywood Hills.
“Living here is like being in the country, but civilization isn’t far away when I need it,” Tanya exclusively shared with Closer Weekly in 2015. “It’s the house I’d always dreamed of.”
Spell on Charlie’s Angels
Tanya Roberts’ upbringing on the streets of Bronx served her well when she landed the role of the streetwise Julie Roberts in Charlie’s Angels. Before that, she had already made a name for herself as a model in television ads and took on serious roles in off-Broadway productions like Picnic and Antigone.
However, it was in the summer of 1980 that the world truly took notice of her.
Tanya was chosen from over 2,000 candidates to replace Shelley Hack in the beloved detective series Charlie’s Angels, which was struggling to attract viewers.
The producers hoped that the vibrant 26-year-old would inject new life into the show alongside her co-stars, Jaclyn Smith, the last original ‘Angel,’ and Cheryl Ladd. With her charisma and talent, Tanya was determined to help turn the series around.
”I think there’s a lot of enthusiasm on the set. We are a real team. It’s very important for us to get along because it shows in our work. I think it’s hard do continually make a classy show every week for five years with three girls. It’s not Shakespeare but I think the public looks forward to seeing something new every week,” Roberts told The Daily Herald-Tribune in 1981.
Unfortunately, despite her efforts, Roberts — who described herself as a ‘workaholic’— couldn’t revive the series, and Charlie’s Angels was canceled in 1981.
However, her talent and dedication led to new opportunities in her career.
Nominated for Golden Raspberry Award
After Charlie’s Angels, Robert’s starred in a string of films that gained cult status, including The Beastmaster (1982), Sheena: Queen of the Jungle (1984), Body Slam (1987), and Night Eyes (1990).
Most people, however, associate her with her iconic roles as Stacey Sutton in the 1985 James Bond film A View to a Kill and as Midge Pinciotti on That ’70s Show, where she captivated audiences from 1998 to 2004.
In A View to a Kill, Tanya Roberts starred alongside Roger Moore, and the film became a massive box office success. However, critics weren’t entirely convinced; in retrospect, Moore himself expressed disappointment, stating that it was his worst Bond film due to its excessive blood and violence.
At 57, the Hollywood legend faced criticism for being too old for the role, and he even quipped about the age gap, revealing that he was mortified to discover he was older than Roberts’ mother. In a December 2007 interview, he humorously remarked, ”I was only about four hundred years too old for the part.”
Tanya, too, faced her share of criticism after her Bond debut. Interestingly, she wasn’t the original choice for the role. Producers had initially hoped to cast Priscilla Presley, but she was tied up with her contract for Dallas. They even considered former Bond girl Barbara Bach before ultimately selecting Tanya Roberts. Despite her efforts, she was nominated for a Golden Raspberry Award for Worst Actress, although she lost the dubious honor to Linda Blair, who appeared in Night Patrol.
Losing her husband
For the younger generation, many recognize Tanya Roberts from her role as Midge Pinciotti on the beloved sitcom That ’70s Show. She was a cherished presence on the show but had to leave after the third season.
The reason? Her husband, Barry, had become seriously ill, and she wanted to be there for him. Tragically, Barry died at the age of 60 after a long four-and-a-half-year battle with encephalitis, a condition that causes inflammation of the brain tissue, leading to personality changes, seizures, and weakness.
Tanya and Barry stood by each other from their marriage in 1973 until his passing in 2006. The couple never had any children.
Mysterious death
After the heartbreaking loss of her husband Barry in 2006, Tanya Roberts found love again with Lance O’Brien. The two met while working for Tahiti Village, a Las Vegas resort — Tanya as a spokesmodel. They spent 18 years together, seemingly inseparable, but their world took a tragic turn in December 2020.
At 71, Tanya was still vibrant and full of life, known for her daily hikes up the Hollywood Hills. Described as ”healthy as a horse,” there was no indication of any serious health issues. However, just before Christmas, Tanya began experiencing lower intestinal pain and difficulty breathing.
These symptoms surfaced during one of her hikes, and though she initially thought it might be COVID-19. Early the next morning, she collapsed, unable to get up, and was rushed to Cedars-Sinai Hospital.
Doctors determined Tanya had developed a severe urinary tract infection that had progressed to sepsis. The infection quickly spread to her liver, kidneys, and gallbladder, ultimately leading to multi-organ failure.
Tubes up her nose
“She was talking when I called 911. Next thing I know, she’s in intensive care on oxygen and she’s extremely sick,” O’Brien shared with the Daily Mail.
When O’Brien was finally allowed to see her, Tanya was barely conscious, kept alive by a ventilator. The iconic actress, who had once graced screens as a glamorous star, could only blink in response to her partner’s presence.
”When she saw me and I was there, I saw her eyes open,” he said. “I felt good. I said, ‘Hey, her eyes are opening. Her eyes are opening.’ They told me that’s just a reflex,” O’Brien told Inside Edition.
Sadly, Tanya’s final days were both chaotic and heartbreaking.
O’Brien expressed his frustration with the hospital’s handling of Tanya’s care, stating, “She had tubes up her nose and throat, and they kept calling her Victoria —she hasn’t been called that since she was a teenager. It was so busy, I can’t begin to tell you what an awful, terrible experience it was.”
“I think COVID played a big part in it,” O’Brien added. “If you called the hospital, it sounded like something out of [sitcom] M.A.S.H.”
Cause of death
Tanya’s condition worsened, and on January 3, 2021, she was taken off life support. The beloved star passed away on January 4.
However, the aftermath of her death was even more chaotic. The news of Tanya’s passing was initially announced prematurely by her publicist, leading to confusion.
In a bizarre twist, O’Brien learned she was still alive during a live interview with Inside Edition.
“Now, you’re telling me she’s alive?” O’Brien exclaimed, answering a phone call from the hospital mid-interview. Crying, he added, “The hospital is telling me she is alive. They are calling me from the ICU team.”
Eventually, all the confusion cleared up, and it became evident that Tanya Roberts had indeed passed away. However, the mix-ups didn’t stop there – several sources incorrectly reported her age as 65 at the time of her death. Despite the fact that she was actually 71, some outlets still haven’t corrected this mistake, even three years later.
Her last will
The handwritten note left behind by Tanya Roberts offered a hauntingly intimate and bittersweet glimpse into her final thoughts. According to Fox News, Roberts left her entire estate, valued at over $3 million, to her longtime partner, Lance O’Brien. She signed the note using both her Hollywood name, Tanya Roberts, and her birth name, Victoria Blum.
“I have no reason to live,” Tanya wrote, and she also made it clear that none of her estate would go to her sister, Barbara Leary, or her nephew, Zack Leary.
Instead, Roberts left everything to O’Brien, though the letter suggests their relationship may not have been as loving as it seemed to the public.
”I want to leave my house … and all its belongings to my best friend Lance O’Brien – I also leave my two dogs and my Pension Plan check to Lance O’Brien,” the actress penned, as captured in images obtained by Page Six.
Perhaps the most heartbreaking part of the note comes when she acknowledged the disconnect in their relationship. ”I know you don’t love me but you have been a true friend & for that I’m [grateful],” she wrote. ”Have a good life & don’t blame this on yourself. I was always [too] sensitive to live in this world.”
Behind the face
Tanya Roberts’ final chapter may have been marked by sorrow and confusion, but it’s important to remember the light she brought into the world.
When you take a moment to look back at old photos of her — whether she’s on set, starring in her iconic roles, or even candid behind-the-scenes shots — a picture emerges of a woman who was not only stunningly beautiful but fiercely independent.
At just 15, she knew exactly what she wanted out of life. Becoming a Charlie’s Angel made her immortal in Hollywood’s eyes, but what really stood out was how she handled fame. While some may have expected her journey through stardom to come with heartbreak, bad roles, or failed marriages, Tanya took a different path.
She remained loyal to her husband, Barry Roberts, staying by his side through illness and even stepping away from her career to care for him. That kind of dedication and strength speaks volumes about the kind of woman she truly was.
Looking back at those early photos and moments reminds us of her grace, resilience, and the lasting impression she left on her fans and loved ones alike!
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