If you see a purple butterfly sticker near a newborn, you need to know what it means

Only weeks after Millie Smith and Lewis Cann learned they were having twin baby girls, they learned that only one would survive.

On April 30, after 30 weeks of a high-risk pregnancy, Smith delivered identical twins, Callie and Skye, the latter who lived only three hours.

Later in neonatal intensive care unit (NICU), Callie slept without her sister in the incubator, with her loving and grieving parents watching over her. In the unit with other babies, an overwhelmed mom of healthy newborn twins innocently told Smith that she was “so lucky” to not have two babies.

Crushed by the words, the new mom couldn’t find the words to explain her loss. Then, she realized that Skye’s legacy was to help other families who lose a child, and it came in the form of a purple butterfly.

In November 2015 Millie Smith and partner Lewis Cann found out they were having their first Child. Smith, who has twins in the family, said she had a “gut feeling” about having a duo and 10 weeks later, doctors confirmed she was expecting identical twin girls.

Less than two weeks after the excitement of knowing they would double the children in their home, the British couple were devastated to learn that one of their babies had a fatal condition and wouldn’t survive after birth.

“During the scan, the doctor didn’t say anything. I was very excited and loved seeing the little babies, but she was silent. Both Lewis and I immediately knew there must be a problem,” Smith said.

Doctors shared the news that one of the babies had anencephaly, which according to the Centers for Disease Control and Prevention (CDC) affects about one in 4,600 babies across the U.S. It’s a serious birth defect where a baby is born without parts of the brain and skull, and “almost all babies born with anencephaly will die shortly after birth.”

Knowing that one baby would die soon after birth, and that there were risks involved for their other baby, the couple decided to move forward with the extremely high-risk pregnancy.

Over the next several months, Smith and Cann named their twins Skye and Callie. “We knew that Skye needed to have a name before she was born,” Smith said. “Knowing she would only survive for seconds or minutes, I wanted her to be named during that time.”

The meaning behind “Skye,” she explained “was somewhere we knew she would always be, that we could look up at the sky and remember our baby.”

When Smith went into labor after only 30 weeks on April 30, she needed an emergency C-section. To help navigate the loss, the couple had a “bereavement midwife” during the birth, and they were put I a special room the called the “Daisy Room,” where families can spend time with a baby before and after she/he passes.

“When the girls were born, they both cried. This was a huge moment, as we were told that Skye would not make a noise or move,” said Smith, who was thankful to have three hours with Skye before she died. “We were cuddling Skye when she passed away. This was the worst moment in our lives. I have never ever felt heartbreak like that before. But I am proud that she fought for so long to spend time with us.”

Born premature, Callie had to stay in NICU while she gained some strength and also in the unit were three other sets of twin.

“Most of the nurses were aware of what had happened, but as time passed, people stopped talking about Skye. After about four weeks, everyone acted as though nothing had happened, meaning the families around me had no idea about our situation,” Smith recalled.

One morning, a stressed mother whose twins were also in NICU, harmlessly said to Smith that she was “so lucky” to not have twins.

“None of the other parents knew what had happened or anything about Skye. The comment was completely innocent and more out of humor…They weren’t to know that I did at one point have two.” Smith continued, “But the comment nearly broke me. I ran out [of] the room in tears and they had no idea why. I didn’t have the heart to tell them what had happened. A simple sticker would have avoided that entire situation.”

It was in that moment Smith realized she had to create something that would speak for parents who had just lost a baby, ensuring the misunderstanding never happens again.

She designed a poster for the NICU explaining both hospital personnel and visitors that any incubator with a purple butterfly on it means that one or more babies, in a set of multiples were lost.

“I chose butterflies, as I felt it was fitting to remember the babies that flew away, the color purple because it is suitable for both boys or girls,” said Smith.

The purple butterfly concept–now under the Skye High Foundation–has spread to hospitals in several countries around the world.

Callie is now a lively, happy seven-year-old, and twin’s memory lives in purple butterfly cards along with other initiatives to help families with babies like Skye all over the world. The purple butterflies now come in numerous forms, like ornaments, cards, blankets, stuffed animals and more.

“Ultimately I will never be able to stop this from happening but the more support groups we can set up and put things in place like the stickers the better it will be. It’s the hardest thing anyone has to deal with,” Smith said.

They look so happy together but wait

We’ve all seen those heartwarming couple selfies, where two people look blissfully in love, radiating happiness. At first glance, the image in question looks just like that—a beautiful young couple, beaming with joy, ready to share their perfect moment with the world.

But then, something eerie catches your eye. You notice a small detail that doesn’t add up, a visual glitch that sends chills down your spine. The mirror in the background reflects something it shouldn’t… or at least not the way it should.

The Mirror Tells a Different Story

Mirrors are supposed to reflect reality, right? They show exactly what’s in front of them. But in this image, the girl’s face is turned toward her partner in the selfie. Yet in the mirror, her face is also staring directly at the camera. How is that even possible?

It’s not a typical photographic effect like red-eye or a simple case of odd lighting. This is something entirely different—an optical illusion, a trick of the mind, or maybe something more unsettling.

Viral Optical Illusion or Supernatural Mystery?

Images like these go viral for a reason—they mess with our perception and make us question what’s real. Many theories arise when people come across strange reflections like this.

Some say it’s a simple Photoshop trick, expertly manipulated to create a shocking reaction. Others claim it’s a paranormal glitch, a ghostly presence captured unintentionally. And then there are those who believe it’s just a natural optical illusion caused by angles and lighting.

Breaking Down the Science of Strange Reflections

Before we dive into supernatural explanations, let’s consider the scientific reasoning behind this visual oddity. Here’s what could be happening:

  1. Misalignment of the Mirror’s Angle – Depending on the angle at which the photo is taken, reflections can sometimes create distortions. The human brain expects symmetry in reflections, but a slight shift in positioning can create something that looks unnatural.
  2. Double Exposure or Digital Glitch – Sometimes, cameras capture movement in a way that creates a slight overlap, making it look like a person’s face is in two places at once. This effect is more common in older cameras, but it can still happen with modern ones.
  3. Intentional Editing for Shock Value – Many viral images are digitally manipulated to create confusion and stir discussion. It’s possible that the reflection was edited to look unnatural on purpose.

The Chilling Effect of Distorted Reality

Even when we understand the science behind these illusions, they still unsettle us. Why? Because they challenge our perception of reality. Our brains are wired to trust what we see, and when something contradicts our expectations, it creates a sense of unease.

Think about horror movies—the scariest moments often involve distorted reflections, eerie doubles, or unsettling mirror tricks. It taps into a deep-rooted fear: What if reality isn’t as stable as we think?

Could There Be a Paranormal Explanation?

Of course, not everyone buys into the scientific explanations. Some people immediately jump to supernatural conclusions. They believe these kinds of photos capture something beyond the physical world—maybe a glitch in the matrix, a ghostly apparition, or even an alternate reality bleeding into ours.

While skeptics will argue that every strange photo has a logical explanation, believers in the paranormal see moments like these as proof that there’s more to the world than what we can explain.

Final Thoughts—Is It Just an Illusion or Something More?

So, what’s really going on in this unsettling photo? Is it a clever editing trick designed to go viral? A bizarre but natural reflection? Or something much spookier lurking in the background?

At the end of the day, the beauty of these images lies in their mystery. They make us stop, look twice, and question what we think we know. Whether you chalk it up to science, editing, or something more mysterious, one thing is for sure—this is one selfie that won’t be forgotten anytime soon.

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