Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
People Wondered about the Purpose of These 6 Things & Got Unexpected Answers
The world is a captivating realm, teeming with enigmatic objects that never cease to astound individuals with their appearance and, of course, their elusive purposes. After all, not everything can be unraveled through a simple Google search, especially when you’re not entirely sure what you’re seeking.
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In our everyday lives, mysteries constantly pique our curiosity, compelling us to unravel their secrets. The internet, our boundless portal to knowledge, connects us with online communities of investigators passionate about exploring these enigmas. Through the digital realm, the pursuit of understanding has transcended physical boundaries, offering us a wealth of information and expertise at our fingertips.
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Every click delves deeper into the fascinating tapestry of the world, revealing hidden stories and captivating facts. Yet, amidst these discoveries, a universal truth emerges: often, things are not as extraordinary as they first seemed to be. Here are six mystery finds that people wondered about and received unexpected answers.
6. Junk or Something More?
An original poster shared this picture online after finding what they decided to call a “scoopy doodad” in a junk drawer. Holding the mysterious item in both their hands, they turned to the virtual world for help and, of course, answers.
The Answer: According to netizens, the classic Sunbeam Mixmaster came with a juicer attachment, a bowl that could attach to the top of the mixer. The strange object happened to be the spout the juice would pour out of, with the wire part holding a small strainer to filter out the pulp.
5. An Old Cabinet Find
One user stumbled upon something in an old cabinet, which they said was made entirely of glass and had narrow holes throughout its length. Hoping to find out what it was, they shared the peculiar object’s photo online, and fortunately, many people were quick to solve the puzzle.
The Answer: The odd-looking glass object turned out to be a flower frog, used for holding a flower arrangement in a vase. The person who shared the answer said it had been made obsolete by foam and gels.
4. A Heavy Glass Object
This person turned to Reddit to share a picture of a glass object lying on a wooden table. They said it was extremely heavy, came with no markings, and bore a very narrow hole on its top. What could it be?
The Answer: The mystery of the bizarre-looking glass object was cracked by a genius netizen who used two words to solve the puzzle: Oil candle. We bet you didn’t see that one coming, or did you?
3. The Mystery Object Hiding inside a Bedroom Drawer
A Reddit user didn’t expect to find this unusual object while opening their bedside drawer. Upon closer inspection, they discovered that its bottom appeared to be made of suede or soft leather. But that was all they could manage to guess or conclude.
The Answer: Nobody could have guessed what it was until one user shared the answer and solved the mystery: It was a nail buffer. Even the original poster was shocked and said they clearly didn’t pay much attention to their nails.
2. What’s Hiding underneath the Floorboards?
Sharing the picture of a silver-colored object, somewhat resembling an antique scissor of sorts, one user couldn’t help but wonder what it could be. They said they found the bizarre thing under the floorboards in an 1800’s era home
The Answer: The mystery of the puzzling item was cracked by one netizen, who shared it was used to remove the top of soft-boiled eggs. Another user quickly confirmed that the answer was correct.
1. A Baffling Hotel Room Find
A guest staying in a hotel room was baffled when they stumbled upon a vertical slot inside their bedside table. They couldn’t help but wonder what it was used for, and when they struggled to find the answer, they decided to ask the online community for help.
The Answer: It turned out that the slot was used for storing a laptop or tablet while charging them overnight, so they didn’t occupy too much room on the entire nightstand. The user who shared the answer said they asked about it at their hotel’s front desk. They also pointed out that the hotel seemed familiar to the one they booked in Philly, and OP was quick to respond in the affirmative.
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