Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
A Week Ago, My House Was Robbed — Today, My Son (Who Doesn’t Have a Job) Bought Himself a Sports Car
A week after Karen’s life savings are stolen, she’s shocked to see her son driving a new sports car. He claims it’s from a new job, but Karen isn’t convinced. As her suspicions grow, a heated confrontation unfolds, leaving Karen desperate to uncover the truth about her son’s sudden fortune.
It had been twenty years since my husband left. Twenty years of scraped-together meals, late-night shifts, and those weeks when I’d count down to payday like it was some sort of lifeline.
A thoughtful woman | Source: Midjourney
I should’ve been used to the constant balancing act of being a single mother, but it still felt like I was one misstep from everything crashing down.
Jake was my life, though. No matter how hard things got, my bright-eyed, creative son was the reason I kept going. But there was a problem, a big one.
At twenty-five, Jake still hadn’t found his footing.
A young man checking his phone | Source: Midjourney
He had no job and no income. His art was everything to him, but it wasn’t enough to pay the bills. And trust me, there were so many bills. The financial pressure got worse when someone broke in and stole all my savings from my lockbox.
“Mom, you just have to trust me. I’ll figure out who stole your money. It’s all gonna work out,” Jake had said last week after my house was broken into.
But his voice had been too calm. Maybe I was too used to things going wrong. Still, the pit in my stomach only grew as I thought about that night. All the cash I’d saved for years, gone in an instant.
An old lockbox | Source: Midjourney
Then came the day when everything changed. Jake had gone out, probably off working on some new project that wouldn’t pay a dime.
I was at the corner store when I saw the shiny, red sports car gleaming in the sun. It screamed money. Flashy, expensive, and out of place in our neighborhood. I was about to climb into my beaten-up sedan when a familiar figure caught my eye: Jake.
He walked over to the sports car and climbed into the driver’s seat. My jaw dropped.
A sports car | Source: Pexels
My mind raced with possibilities as I headed home, each more impossible than the last. When I got inside, Jake was leaning against the kitchen counter, twirling the keys to the sports car parked in my driveway like they were nothing.
“Where did you get that car?” I demanded, barely able to keep my voice steady.
He glanced up, shrugging. “Oh, that? It’s nothing, Mom. I’ve got a new job.”
A man and woman speaking in a kitchen | Source: Midjourney
“A job?” I scoffed, crossing my arms. “Doing what? You’ve never held down a job in your life, Jake.”
Jake rolled his eyes, pushing past me to grab a soda from the fridge. “I’m not doing some minimum-wage labor if that’s what you’re asking. It’s legit.”
“Legit?” I couldn’t stop the laugh that bubbled up.
His jaw tightened. “I’m not stealing, if that’s what you’re thinking.”
An angry young man | Source: Midjourney
“Oh, really? So where did you get the money for the car then? Or do you expect me to believe you just… stumbled into it?”
“I don’t owe you an explanation,” he snapped. “You wouldn’t get it anyway.”
My chest constricted. There was no way around it now. The horrible suspicion that had been gnawing at me since the robbery suddenly had teeth.
“You didn’t… take my money, did you?”
An angry young man | Source: Midjourney
He turned on me so fast. “How could you even ask me that? I can’t believe you’d think that of me. I’ve done nothing but try to make things better, and this is what I get?”
Without another word, he stormed out, slamming the door behind him.
I didn’t want to believe my son was a thief but I needed answers. I grabbed my keys and followed him. If he was up to something, I had to know.
A woman starting her car | Source: Midjourney
His new car was easy to tail. I followed him across town to some high-end beauty salon. My eyes narrowed as I watched him step out and wait by the curb. And then, she appeared.
A woman, older than Jake, maybe in her mid-forties, stepped out of the salon. I watched, frozen, as she wrapped her arms around Jake and kissed him. It wasn’t just a quick peck either. This was… intimate.
My throat tightened as I sank lower in my seat. Who was this woman? And what the hell was Jake doing with her?
A concerned woman in her car | Source: Midjourney
When they pulled away and got into the car together, I decided to keep following. They drove to the outskirts of town, where the houses turned into mansions. My stomach churned as Jake’s car pulled into the driveway of a sprawling estate.
My heart raced. This wasn’t just strange — it was wrong. Everything in me screamed that I had to stop this.
I didn’t wait for a second thought. I was out of the car and at the front door, pounding on it so hard I thought it might crack.
A grand front door | Source: Pexels
The door swung open, and there she was: the woman from the salon. Jake appeared behind her, his face immediately paling when he saw me.
“Mom?”
“Oh, you bet it’s your mom,” I spat. “What the hell is going on, Jake?”
The woman’s smile never faltered. “You must be Karen. Jake’s told me so much about you.”
“And you are?” I snapped, not bothering to hide the venom in my voice.
An angry woman | Source: Midjourney
She extended her hand as though this was all perfectly normal. “Lydia. Jake’s girlfriend.”
“Girlfriend?” I nearly choked on the word. “What is going on here, Jake? How long has this been happening?”
“Three months,” Jake muttered, not meeting my eyes. “Mom, please, just calm down.”
Calm down? Was he kidding me?
A stunned and furious woman | Source: Midjourney
“Calm down?” I repeated. “My house gets broken into, you show up in a sports car, and now I find out you’ve been shacked up with some rich woman for months?”
Lydia’s smile faltered a bit. “Karen, I think you’re misunderstanding—”
“No, I understand perfectly,” I said, eyes narrowing at Jake. “You’re using her. For her money, for this lifestyle. And that car — was that part of the deal too? Is this what you’ve been doing, Jake?”
Jake’s face darkened.
An upset man | Source: Midjourney
“It’s not like that.”
“Then what is it like?” I shot back. “Because I can’t see anything else.”
Jake’s eyes flashed with anger, but behind it, I saw something else: hurt.
“I love Lydia, Mom,” he said. “Even if you find that hard to believe. I’m not going to argue with you about my relationship. We’ll speak later.”
And with that, he shut the door in my face.
A shocked woman | Source: Midjourney
When Jake came home later, I was sitting in the dark, waiting. I didn’t turn the light on when he walked in.
“Mom, we need to talk,” he said quietly. He wasn’t angry anymore. Instead, he just sounded tired.
I took a deep breath. “You’re right. We do.”
He sat across from me, rubbing his hands together like he was trying to find the words. I didn’t make it easier for him.
A nervous man sitting on an armchair | Source: Midjourney
“Lydia isn’t just some rich woman I’m using,” he said softly. “She’s been helping me. You know how hard I’ve worked on my art, but no one ever took me seriously. Except her. She pushed me to show my work and introduced me to people in the industry who saw what I could do.”
I blinked at him, the weight of his words slowly sinking in. “Jake…”
“I know I should’ve told you about her earlier, but I was scared,” he admitted, his voice cracking a little.
An emotional man | Source: Midjourney
“You’ve been through so much, and I didn’t want you to think I was doing something shady. Lydia’s helped me get my first real exhibition. I’ve already sold enough to pay off your debts, Mom. All of it.”
I stared at him, unable to speak for a moment. “You… what?“
“The money and the car didn’t come from anything illegal. It was from my art. Lydia helped me organize everything, and the exhibition is in two days. I’ve worked so hard for this, and I wanted to surprise you.”
An earnest man sitting on a sofa | Source: Midjourney
“I’m sorry I doubted you,” I whispered.
Jake looked at me, and for the first time in a long while, I saw my little boy who always had big dreams, even when they seemed impossible.
Two days later, I walked into a gallery filled with people admiring Jake’s work. My son, who’d spent so many years lost in his art, was finally being seen for the talent he was.
During the event, Jake stood up to give a speech.
A person holding a microphone | Source: Pexels
“Thank you all for coming. This night means everything to me. But I have to say, none of this would’ve happened without my mom. She’s the reason I kept going, even when things got tough. So, Mom, this is all for you.”
Jake smiled at me from the stage, and then, to my absolute shock, he held up the keys to the car. “I wanted to give you something to make life a little easier. You’ve earned it. Thank you, Mom.”
A happy woman at an art exhibition | Source: Midjourney
The room erupted into applause, but all I could do was cry. After years of struggle, we were finally going to be okay.
Here’s another story: When our daughter Sarah demanded a down payment for a house as her 18th birthday gift, we were stunned. Determined to teach her a valuable lesson, we gave her a fixer-upper instead. As Sarah dove into renovations, she faced unexpected challenges that transformed both the house and herself.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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