Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Once Hailed as the ‘Most Iconic Supermodel,’ Here’s How Twiggy Looks in Her 70s
This English fashion icon, who set trends in the 1960s with her distinctive look and became a symbol of the era, remains as elegant as ever in her 70s. Today, fans are still in awe of her as she shows that true fashion never fades with age.
On September 19, 1949, this model, actress, and producer was born. By the time the ’60s rolled by, she was ready to revolutionize the fashion industry with her distinctive look and instantly recognizable style.
Her slim figure, pixie haircut, and striking eyes made her a global sensation and a symbol of a new era in modeling. Decades later, her influence still resonates in the fashion world, and fans are excited about how she has carried her iconic image into her 70s, maintaining the charm and elegance that first captivated the world.
Far from slowing down, she remains active in her personal and professional life, embracing her age gracefully. The star often engages in various pursuits, including appearances on television, fashion collaborations, and public speaking.
In September 2023, she collaborated with Vogue to recreate her Bert Stern original Vogue shoot from 1967. Despite her age, she flawlessly nailed the look as she noted, ” Everything came full circle for me in that moment.”
Fans immediately took to the comments section to share their thoughts. One wrote, “The most iconic of all the supermodels.” Another fan went down memory lane, writing, “I remember I was in 12th grade and did lower lash draw in and my sister got the short twiggy hair cut. You look amazing still. ”
As she maintains a vibrant lifestyle, her passion for fashion and zest for life remains as strong as ever. Fans are also excited about her journey through the decades, which showcases a fascinating evolution of style that began in the vibrant 1960s.
A Look Back: From the ’60s to Now
The model burst onto the fashion scene in the 1960s, becoming the face of a new era with her slim figure, short blonde hair, big eyes, and androgynous style.
Discovered as a teenager, she quickly became an international sensation, embodying the youthful spirit of the decade. Her unique look broke the mold of traditional beauty standards, making her a trailblazer and a cultural icon.
1960s: The Rise of a Supermodel
In the 1960s, her boyish figure, dramatic eyelashes, and pixie haircut set her apart from the curvier models of the time. She became the embodiment of the “mod” look.
Her influence extended beyond modeling; She became a symbol of the changing attitudes toward women’s fashion, representing freedom and youth.
1970s: Expanding Horizons
As the 1970s rolled in, she transitioned from modeling to acting and singing, showcasing her versatility. She embraced the era’s trends and showcased a softer, more natural look.
Her style evolved to reflect the laid-back vibe of the decade while still maintaining her unique edge. By 1977, her career flourished as an actress.
She became known as a Broadway star, and her family and personal life also thrived. It was that year that she married American actor Michael Whitney.
1980s: Family Life and More
The star and her husband welcomed a daughter. Sadly, by April 1983, when their daughter was four, the couple had become estranged. In September of that year, she lost her husband as he collapsed in a Manhattan restaurant due to a heart attack.
At the time of his death, she was going on stage to perform her hit musical “My One and Only,” and was not told the sad news until she finished her set.
Despite her loss, the model and actress’s fashion sense also matured. She adopted more classic and sophisticated styles while reflecting the decade’s trends.
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