Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Supporting Prostate Cancer Awareness – Keith Urban
Prostate cancer awareness has been extensively promoted by well-known country music superstar Keith Urban. Urban made time in spite of his hectic schedule to attend the Toowoomba, Australia, “It’s A Bloke Thing” luncheon, which promotes and raises money for research on prostate cancer.
Keith Urban’s Individual Relationship
Urban has a deep passion for the cause of prostate cancer. In December 2015, he lost his father, Robert, to the illness; his grandfather and multiple uncles were also impacted. Urban’s motivation to actively contribute to the cause and promote awareness stems from this personal connection.
A Record-Shattering Incident
The luncheon, which has been hosted by the “It’s A Bloke Thing” Foundation for the past seven years, has grown to be one of Australia’s most important daytime fundraising events. Over $1.53 million was donated to the foundation by the community in 2017. Due in large part to Urban’s involvement, the event raised a record $2,024,000.00 this year.
Keith Urban’s Commitment
Urban gave a performance at the Prostate Cancer Awareness/Fundraiser in front of 500 ticketed attendees, demonstrating his commitment to the cause. Urban traveled back to Australia to offer his support, even though he was on his Graffiti-U World Tour and visiting the United States.
The Value of Increasing Awareness
Urban’s participation in the “It’s A Bloke Thing” luncheon emphasizes how critical it is to spread knowledge about prostate cancer. Urban hopes to raise awareness of the illness and the pressing need for research to find a solution through his platform and influence. His contributions to the occasion show how dedicated he is to improving the lives of people impacted by prostate cancer.
Keith Urban’s Generosity & Charity
Keith Urban is a family man who regularly participates in charitable activities alongside his wife, Nicole Kidman, outside of his music profession.
Nicole Kidman: A Producer and Actress with Many Talents
Nicole Mary Kidman AC is an American-Australian actress and producer with great talent. Kidman is a well-known actress who has starred in a number of high-profile films and television shows. She is regularly listed among the highest-paid actors in the world. Among the many honors she has won are six Golden Globes, two Primetime Emmy Awards, an Academy Award, a British Academy Film Award, and more.
A Lucrative Career in Acting
Kidman started her acting career in Australia and became well-known throughout the world thanks to roles in movies such as “Days of Thunder” and “Dead Calm.” Her roles in films like “Moulin Rouge!,” “Rabbit Hole,” “Lion,” and “Being the Ricardos” have all been intriguing. Kidman has received critical acclaim and has been nominated for numerous awards due to her talent and dedication.
A Firm Belief in Philanthropy
In addition, Kidman has accomplished a great deal in the humanitarian field. She began serving as a UNICEF and UNIFEM goodwill ambassador in 1994 and 2006, respectively. She was made a Companion of the Order of Australia in 2006 in honor of her exceptional accomplishments and contributions.
A Contented Family Life
Kidman has been wed to Keith Urban since 2006; she was previously wed to actor Tom Cruise. The couple places a high value on spending time with Sunday and Faith, their children. Kidman and Urban make sure that family time is a primary priority despite their hectic schedules.
Changing Things Together
It is amazing how dedicated Kidman and Urban are to their families and jobs. They positively influence society by using their influence and platform. Kidman’s engagement in multiple charitable endeavors and Urban’s advocacy for prostate cancer awareness showcase their unwavering commitment to improving the world.
Keith Urban’s Herald of Pride
Nicole Kidman and Keith Urban value spending time with their family and placing a high priority on their kids’ welfare. Let’s examine their lovely family in more detail.
Sunday and Faith: Nicole Kidman and Keith Urban’s Joy
Faith and Sunday are Keith Urban and Nicole Kidman’s two stunning daughters. The family was recently observed having a great time together while on holiday in Australia. They appeared at ease and informal as they strolled along the asphalt in Sydney, as shown in the pictures. Sunday and Faith dressed in jeans and sneakers, their hair pulled up in stylish ponytails, as per their mother’s fashion taste. The girls will soon catch up to their mother’s height because they are maturing quickly.
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