March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
She Didn’t Cut Her Hair For 25 Years, But Wait Till You See Her Now
Wait Until You See Her Now—She Went 25 Years Without Cutting Her Hair.
Everybody has occasionally the want to change up one or more aspects of their appearance.
Whether it’s the uninteresting hairstyle we’ve had for years or the clothes we became tired of, a small change is always refreshing.
American Rosa Ramirez thought it was finally time for a haircut after going 25 years without one.
She got so long in her hair that she occasionally walked on it.
Over the years, her husband had tried to convince her to change her hairstyle, but she had always been quite proud of her 1.5 meter long hair.
After twenty-five years of hard work, she eventually had enough and, with a few of her friends, went to the hairdresser to get her hair cut shoulder-length.
Owner of the hair salon Eda Motchka said of Ramirez, “We love to see different things done on customers—different styles— and we meet very often and I always see her the same way.”
However, she was doing that for a purpose. Four feet of Rosa’s hair were donated to Locks of Love, a foundation that makes wigs for children whose hair has been lost due to cancer.
“I believe it could brighten the day of someone who is afflicted with a serious illness,” Ramirez remarked.
Seeing Rosa’s development is quite intriguing. Check out the video below to see it in action.
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