McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Mom starts a furor on the internet by disclosing the reason she won’t be returning her shopping cart.

The Contentious Video of Dr. Leslie Dobson’s Shopping Cart

Dr. Leslie Dobson, a forensic and clinical psychologist from sunny California, probably had no clue that a routine grocery store excursion would set off such a tempest. But that’s exactly what occurred when she posted a TikTok video—which is currently more viral than cat memes—expressing her fairly strong opinions about shopping carts.

The Internet Video

Imagine this: a brilliant 16-second TikTok video. “I’m not returning my shopping cart and you can judge me all you want,” asserts Dobson, standing her stance. I’m not loading up my kids and groceries into my car, then abandoning them to return the shopping cart. Therefore, f— off if you’re going to give me a filthy look. Mic drop, am I correct?

Safety Issues

Dobson provided some important background information as the internet as a whole lifted itself up off the ground. She clarified in an interview with Today.com that the video’s goal was to draw attention to safety issues. “I wanted to give people permission to not return their carts if their intuition tells them they aren’t safe because predators watch our patterns and routines,” the woman said. First and foremost, safety!

Growing Numbers of Kidnappings

The worries of this mother bear are not unjustified. 265 children were kidnapped during automobile thefts in 2023, according to a disturbing “all-time high” study by Kids and automobile Safety. Anybody would be tempted to clutch their pearls at those numbers.

Public Response

Ahh, the internet, the place where everyone goes to air their grievances. Although Dobson’s video was meant to be a PSA, the public’s opinions were divided. She was praised by some, but others brought up the controversial “shopping cart theory.” In case you missed it, the theory posits that you may evaluate an individual’s moral fiber based on whether or not they give back their shopping cart. It serves as the grocery store etiquette equivalent of the philosopher’s stone.

Views Regarding the Theory of Shopping Carts

The argument continued. Isn’t returning a shopping cart an indication of moral decay, or is this just common sense parenting? There were rude tweets and angry Facebook posts. And views poured in from all directions, akin to an overfull shopping trolley.

In summary

Listen, people, Dr. Dobson brings up legitimate safety concerns. Not to mention, in a world where doing the “right” thing is paramount, she injects a dash of grounded reality. Let’s not fool ourselves, though; there may be other secure ways to return carts without endangering the security of the kids. What do you think about this story of the shopping cart? Post a remark anywhere you’d like on the internet. Just remember to bring the groceries in your vehicle.

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