McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Fans left in shock at singer’s new look during recent concert

Madonna made a bold statement at her sold-out concert at Madison Square Garden in Manhattan, showcasing her muscles in a skimpy red négligée.The daring outfit served a special purpose as the 65-year-old Queen of Pop celebrated her daughter Chifundo ‘Mercy’ James Kambewa Ciccone’s 18th birthday during the performance.The Michigan-born singer had her daughter Mercy join her on piano for the 1992 track ‘Bad Girl‘, and her 18-year-old son David Banda Mwale Ciccone accompanied her on guitar for the 2003 song ‘Mother and Father‘.

–Advertisment–Fans were left in shock at Madonna’s muscular physique, taking to social media to comment on her appearance. Many people wrote that she was too old to be dressing the way she was, while others applauded her figure.Despite the controversies surrounding Madonna, she continues to make headlines not only for her music but also for her energetic and theatrical stage presence.On Friday last week (January 19), two fans, Michael Fellows and Jonathan Hadden, filed a federal civil lawsuit against Madonna, accusing her of “false advertising.”

The lawsuit, filed in the Eastern District of New York, seeks unspecified damages for the singer’s alleged tardiness during her December 13 concert at Brooklyn’s Barclays Center, according to BBC. Madonna reportedly went on at 10:45 pm due to “sound check issues,” causing confusion among concertgoers who believed she was hours late.

Madonna’s recent health struggles, including a serious bacterial infection that led to a 48-hour medically induced coma and the star being revived by NARCAN injection in June, have not deterred her from continuing her music career. The singer, with 44.6 million monthly listeners on Spotify, is currently on her Celebration Tour, which has grossed $77.4 million over 79 dates.

Teaming up with creative director Lewis James and musical director Stuart Price, Madonna has curated a spectacular stage presentation for her 12th concert tour, honoring her four-decade-long career. Instead of a traditional band or singer, Madonna chose RuPaul’s Drag Race Season 8 champion Bob the Drag Queen as the opening act for her shows.

Despite Madonna’s previous health setbacks, including knee and hip injuries that led to the cancellation of 14 shows during her Madame X Tour in 2019-2020, as per USA Today, she remains resilient. The ongoing coronavirus pandemic posed further challenges, but Madonna underwent knee surgery in April 2020, followed by hip surgery in November 2020, along with regenerative treatment for “missing cartilage,” the Mirror detailed.

Looking ahead, Madonna has plans to direct her own Universal Pictures biopic titled Little Sparrow, featuring actress and three-time Emmy winner Julia Garner.

Collaborating on the script with Oscar-winning screenwriter Diablo Cody, Madonna eventually brought Independent Spirit Award-winning screenwriter Erin Wilson on board after Cody’s departure. The biopic is set to explore Madonna’s illustrious career and personal journey.

What do you think of Madonna? Let us know in the comments!