McDonald’s, one of the largest fast-food restaurants in the globe, celebrated women and reminded them that they are all great in their own special ways by inverting its famous arches.
The company made the decision to flip Mickey’s arches on March 8, 2018, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Many were so shocked by the transformation and thought they had visited a foreign planet that they conjectured it had anything to do with the company’s ongoing conflict with Wendy’s.
But they were completely wrong. Instead, the emblem has been flipped as part of a “celebration of women everywhere,” according to a spokeswoman.McDonald’s decided to update the signage of their Lynwood, California location while keeping their social media logos the same.
The “W”-shaped symbol was worn by employees on shirts and caps at the same time, and 100 restaurants countrywide provided special packaging with the logo.”For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to celebrate the amazing accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, Chief Diversity Officer at McDonald’s, stated.
A brand spokesperson, Lauren Altman, claims that the new design was created to honor women everywhere. “We have a long history of empowering women to advance and prosper in the workplace.”
We are pleased to announce that six out of ten restaurant managers in the US are now women. We’re proud of our variety,” she continued. The corporation will update its logo on all social media channels, and 100 websites will receive new “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s isn’t the only company that supports gender equality and rewards women.In the past, Johnnie Walker released a “Jane Walker” bottle in honor of women, with $1 from the sale of each bottle going to organizations that promote women’s rights.”In society, gender conversations are still very important.”
And we believe that this is the perfect time to launch our Jane Walker logo and support progressive groups that share our values,” vice president Stephanie Jacoby of Johnnie Walker said.
“We are proud to honor the numerous accomplishments of women as well as everyone’s progress toward gender equality.”
One of the companies supporting the initiative was Brawny, which replaced the Brawny Man with a woman and donated $100,000 to Girls, Inc.
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Having left his wife penniless after the divorce, Anton rubbed his hands with satisfaction. And three years later, when he accidentally ran into his ex, he couldn’t believe his eyes.
Anton had always treated himself the boss of his life. While others were plodding through textbooks, Anton was already busy with business. Sometimes he was reselling cars, other times he was collecting computers to order. It was then that he met Albina. She was a humble honor student, studying a foreign language.
They became lovers. Then, they got married. Soon their firstborn, Dimka, was born. Albina threw herself wholeheartedly into motherhood. A couple of years later, a daughter, Lenochka, arrived. Taking care of two little ones wasted all her time and energy. Albina wanted to hire a nanny.
But Anton rejected it.
Children should be cared for by their mother. Anton said that he was investing everything in developing his business. Meanwhile, he’d buy a big TV, or a car for himself, or go out with friends. And when Albina required a hairdryer, her husband said that her old one was just good.
Time passed away. The children grew up and started school. Albina began to feel lonely and tired. If Albina asked him to go somewhere, Anton would say he was busy while he always found time to meet with his friends.
— We’d better get divorce, — Anton blurted out. — I’m tired of this whole family game. I have my own life. And I need freedom.
— Break up? — Albina said. — What about the children? What about me?
— Well, you’ll be fine, — Anton shrugged. — You’re a mother, after all. You’ll handle somehow.
That very evening, Anton moved out, pick up all his things. Albina couldn’t believe that her comfortable life had destr0yed overnight. She began to find a job. She had to leave the children with a neighbor.
With great difficulty, she handled to get a job as a cleaner at a shopping mall.
It wasn’t the job Albina had wanted, She had to take on extra shifts at night. Albina was ripped between work and home. And then she would be busted in the evenings.
— Mommy, why are you always at work? — little Lena asked. — I miss you so much.
— I’m sorry, sweetheart, — Albina sighed. — I need to earn money to buy us food and clothes.
— And what about Daddy? He earns a lot. Why doesn’t he help us?
Albina didn’t know what to say. Anton had seemingly disappeared from their lives.
Albina barely controlled to get time off from work and went to the office. There, she was in for a sh0ck. It happened that grandfather had been quietly buying shares of various companies throughout his life. And now he had left his entire inheritance to his beloved granddaughter.
Albina couldn’t believe her ears.
She remembered how grandfather always said, “Save your pennies, granddaughter. They’ll come in handy someday.” Now shae understood it.
Albina decided to use the money shrewdly.
She entered in professional development courses to return to her field. And part of the funds was invested in a small business. She opened a café in their neighborhood.
She was happy in working in the dining area sometimes—it helps her feel better the café’s atmosphere and chat with the patrons.
Albina naturally turned to welcome the new guests—and froze. He is Anton. Next to him was a young, striking blonde. She approached the table the couple had chosen.
— Good afternoon. What would you like to order? — Albina said.
Anton looked up from the menu and stared at his ex-wife in sh0ck:
— Albina? Are you working here as a waitress?
— Yes, I work here, — the woman replied calmly. — So, what will you have?
— Two cappuccinos and croissants, — Anton said. — Look at you, down on your luck. I thought you were still working as a cleaner. – he smirked.
— Your order will be ready in a few minutes, — she said.
When Albina brought the order, Anton couldn’t continue commenting again:
— You’re doing pretty well. Maybe serving coffee really is your calling?
Albina said nothing.
— Albina! How are you? So, shall we discuss our proposal? Are you free now?
Albina smiled:
— Well, as you can see, I’m working a bit on the side.
The second man laughed.
— You, as usual. In your situation, everyone is in offices, and here you are, out among the people.
Albina said:
— Enjoy your meal.
Anton sat there, mouth agape.
— So you’re the owner? — he finally managed to ask.
Albina smiled:
— Yes, this is my cafe’. Enjoy. If you need anything, you can ask the waitress Lena.
And Albina came into the office. She could experience her ex-husband’s surprised gaze on her back. It was obvious that she had finally let go of the past.
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