Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
‘Don’t Laugh, Man!’ : Wild Speech On His Youth Sports Experience…
President Joe Biden was giving a speech to Native American groups in D.C. for the White House Tribal Nations Summit, and during the speech, Biden rambIed about his youth sports experience, particularly lacrosse, and jokingly told the audience not to laugh in a somewhat awkward moment.
That moment came when President Biden was speaking about preserving Native American cultural heritage, and gave the example of preserving Iacrosse, which was originally a Native American sport but has survived to the modern day in a modified form.
Speaking on the across and cultural heritage issue, President Biden said, Folks, at the same time, we’re helping to preserve cultural heritage like Tribal languages and sports.
Sports Iike lacrosse. Joining us today are members of the Six Nations Confederacy who…
Continuing, Biden then called on members of those tribes to stand up for recognition, saying, …which in- — by the way, where are you guys? Stand up. Come on. Which invented Iacrosse nearly a thousand years ago. The game brought Tribes together, a force for peace, friendship, and healing. The Six Nations players are still among the very best in the world.
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