Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
11 Women Reveal Why They Never Want To Get Married
11 Women Explain Why They Would Never Want To Get Married
Many young girls imagine marrying their ideal mate in a magical wedding. In addition, women frequently receive a lot of messages from society telling them that living a single life isn’t meaningful or gratifying. Alternatively, consider these 11 incredibly happy ladies who have never married.
1. A 28-year-old Elisa has never been married.
Elisa admits that even though she came dangerously close to marriage, “the idea of being tied down” was a hard idea for her to embrace. “It seems incomprehensible to me to stay with one person forever, even in those circumstances.” She gave an explanation. “But for those who choose to honor it, I completely respect the idea of marriage; for me, it just seems like a title and joke.”
Elise also gives another explanation for her decision to lead this lifestyle. The price of a wedding, she says, “seems so frivolous.”
2. Beth Margaret, Who Was Also Single
As Beth puts it, “marriage is just a facade,” adding that there is no real substance to the union—it’s just about maintaining appearances. According to her, relationship expectations frequently convey the idea that “your romantic relationship is your most important one, and without it, you’re incomplete.”
3. A 59-year-old Kelly adores being on her own
“I’ve been traveling full-time for the past nine years. I take care of people’s pets while they are on vacation by housesitting (I even published a book on it!). I do this for free in someone else’s house. I’ve lived in residences in Kuala Lumpur, Hanoi, Osaka, Berlin, Amsterdam, London, Gibraltar, and all throughout Africa. She divulges. It’s a fantastic lifestyle, but it would be really challenging if I were married. I’ve never been married and I don’t intend to stop traveling the world alone right now.
4. Hazel Is Dedicated to Her Partner
“My girlfriend and I don’t want to be married, even if we can (finally!) get married. We both think that we don’t need a piece of paper to tell us that we’re devoted to one another. Hazel divulges. Furthermore, we would rather to use the money we would have spent on a celebration for anything else!
5. Christine Takes Her Money Into Account
“I would have to inherit my partner’s debt if we were to get married. Thank you not at all. We should keep our finances entirely apart, please.
6. Contentment Is a Delusion
“I find married individuals to be miserable, which is why I don’t want to be married. Though some are better at hiding it than others, practically every married couple I’ve ever met appears unhappy. As stated by mattcleary85.
7. No Agreements
“I don’t want to get married because in the most significant relationships in my life, there is never a need for a certification or contract to guarantee the continuation of the relationship, or to prove to the other person my feelings and my willingness to support them at all times—these are just understood.” Welsh_Milly shares.
8. It’s Still Possible to Feel Alone
A lot of people say they don’t feel comfortable expressing their wants, boundaries, or problems in their relationship. Many feel alone or unheard as a result. Consequently, it may be harder to deal with those emotions if you are depressed. “I’ve had anxiety and depression for a long time, and the last thing I want for myself is to be with someone, even if I don’t have strong feelings for them, simply to feel less alone or deserving. To feel less alone, I would prefer to be alone than to get married. Celeste Monet Dubois says.
9. Nina has never tied the knot
Nina describes herself as “Christian and of Nigerian descent,” two very patriarchal identities. She continued, “This is to the point of overshadowing whatever other amazing feats she may have achieved beforehand or even go on to do afterwards,” as a result of witnessing many of her female role models “forfeit their dreams” in addition to other freedoms.
Therefore, to paraphrase Jessica Knoll, the best-selling author of The Luckiest Girl Alive, “My fairy tale ending has always involved a pantsuit, not a wedding dress. I say this because I was a little girl.” To be successful means to perform well enough to gain freedom and, eventually, independence. She ends.
10. Angela Has Also Never Got Married
“I have no desire to get married. Since I was an only child growing up, I have never truly felt the need or want for a spouse. says Angela. “I’ve experienced tragedies that Adele could never sing about and relationships that rival your favorite romance book, but at the end of the day, I’m always happiest when I’m alone myself. Although I know many nomad couples, I am a digital nomad as well, and I genuinely believe that having a partner would just complicate things.
11. Steer clear of heartache
Heartbreak and disappointment result from the unfortunate fact that many marriages end in divorce. Evie explains why she doesn’t want to be married: “I don’t want to go through that or put anyone else through it. When I was a child, I saw marriages that I thought would last forever break and ruin.”
Joyfully Single
There are several typical reasons why women have never married, despite society’s constant messages that they should aim to be devoted and caring partners, have children, and be subservient, working extra hours to please those around them. The most popular ones are frivolous spending, savoring independence, and choosing nontraditional lifestyles like polyamory. On the other hand, Psychology Today points out that even though more individuals are opting out of marriage, they are not alone in their decision. Rather, “cohabitation has emerged as a popular substitute.” It follows that it is not surprising that 42% of American adults in 2017 acknowledged to not living with a partner or spouse, a 3% increase from 2007. This trend also appears to be continuing.
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