Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
She was considered the most beautiful woman in Hollywood: Today at 85, she is unrecognizable
Ali MacGraw, originally named Elizabeth Alice MacGraw, was born on April 1, 1939, in Pound Ridge, New York. She is renowned as an accomplished American actress, model, author, and advocate for animal rights.
Her most iconic performances in “Love Story” and “The Getaway” have defined MacGraw’s career, which has been a journey marked by both triumphs and personal challenges.
Raised in a household steeped in the arts, MacGraw’s passion for creativity was fostered by her parents, both esteemed artists. Following her education in art history at Wellesley College, she ventured into the fashion industry, contributing significantly at Harper’s Bazaar and Vogue.
MacGraw’s striking appearance and magnetic personality propelled her from the world of modeling to the realm of acting. Her debut on the silver screen came in 1968’s “A Lovely Way to Die”, but it was her role in “Goodbye, Columbus” (1969) that garnered her a Golden Globe award.
Her career skyrocketed in 1970 with the iconic film “Love Story”, which not only earned her an Academy Award nomination but also secured another Golden Globe, establishing her as a household name.
In 1969, MacGraw married film producer Robert Evans, and they welcomed their son, Josh. However, their marriage came to an end in 1972, the same year she starred in “The Getaway” and embarked on a relationship with Steve McQueen. They married in 1973, but their tumultuous union ultimately ended in divorce in 1978.
Following her earlier successes, MacGraw made notable returns to the screen in films like “Convoy” (1978) and the miniseries “The Winds of War” (1983). However, her focus shifted in the late 1980s when she relocated to Santa Fe, New Mexico. There, she immersed herself in personal development, embracing practices such as yoga, meditation, and becoming a staunch advocate for animal rights.
In 1991, MacGraw chronicled her Hollywood journey and path to self-discovery in her autobiography “Moving Pictures”.
Ali MacGraw’s enduring legacy is a testament to her artistic prowess, resilience, and capacity for reinvention. Her unforgettable performances on screen continue to captivate audiences, while her passionate advocacy for animal welfare and holistic living serves as an inspiration to many.
Today, MacGraw remains an enduring icon of American cinema and a cherished voice for compassion and mindfulness.
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