Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Teenage girl dies of cancer – when her mom looks at her coffin, her heart is filled with warmth
Laura Hilfer of Ontario, Canada, was diagnosed with leukemia at the age of thirteen. After intensive treatments, she was declared cancer free, but her and her family’s happiness was short lived as the disease returned again four years later.
Heartrendingly, this young and beautiful soul lost her battle to cancer on January 20, 2016.
Her family shared the devastating news on the social media through the Facebook page dedicated to Laura’s progress and struggles while she was still alive.
“She fought bravely and all of you would have been so proud of her. Her poise, her courage, her strength and her pure spirit shone through right until the end,” her family wrote.
The Nelson High School student was loved by many. She touched the lives of everyone she had encountered, and it was now her friends’ turn to show her just how much she meant to them.
They covered her casket with notes, expressing their gratitude, their love, as well as their sorrow that came with her passing.
Their wish was that Laura receive a love-filled farewell worth of a beloved friend and student.
Not only her classmates and teachers, but her family, neighbors, and even the hospital staff all penned tributes to her on her casket.
When they saw their daughter’s casket, Laura’s family were overwhelmed by the outpouring of support.
One of the messages read, “You were musical. You were artistic. You were understanding. You were my bestest friend.” Another read: “Very brave and strong. You will always be a hero.”
Laura’s favorite color, purple, was on display at the church and on people’s clothes.
Sadly, Laura left this world, but the outpouring of love from her local community was heartwarming to see.
May she rest in peace.
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