Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
А rаthеr sаd nеws! Miсk Jаggеr is dеvаstаtеd by this lоss
Mick Jagger can’t hold back his tears: “We will all miss him so much…” Jeff Beck, the man who redefined guitar music in the 1960’s, раssеd аwау Thursday at the age of 78. The news of his sudden loss was shаrеd on Twitter by members of his closest family.
“On behalf of his family, it is with deep and profound sadness that we shаrе the news of Jeff Beck’s passing,” the statement said.
“After suddenly contracting bacterial meningitis, he peacefully раssеd аwау yesterday. His family ask for privacy while they process this tremendous loss.”
Regarded among the greatest of all time, Beck constantly pushed boundaries and was a central figure in the key development of rock music.
Throughout the course of his career, which spanned five decades, Beck experimented with new sounds and approaches, which brought freshness in the world of music.
Beck joined the Yardbirds in 1965, replacing Eric Clapton. He stayed with the band for around two years, but it was during that period that he invented use of feedback, something that influenced other great names in the industry.
Speaking of that technique, Beck told BBC Radio 2’s Johnnie Walker, “That [technique] came as an accident.
“We played larger venues, around about ’64-’65, and the PA was inadequate. So we cranked up the level and then found out that feedback would happen.
“I started using it because it was controllable – you could play tunes with it. I did this once at Staines Town Hall with the Yardbirds and afterwards, this guy says, ‘You know that funny noise that wasn’t supposed to be there? I’d keep that in if I were you.’
“So I said, ‘It was deliberate mate. Go away.’”
Once he departed with the Yardbirds, Beck went on to release the single Hi Ho Silver Lining before forming the first incarnation of the Jeff Beck Group in early 1967. The group featured Ronnie Wood on bass, and Rod Steward.
Beck was inducted into the Rock and Roll Hall of Fame in 1992 as part of the Yardbirds and then again in 2009 as a solo artist.
This incredible musician’s passing brought devastation at his many fans and friends. Among them musician Mick Jagger who paid his tribute to Beck. They were close friends, and Jagger recalled asking Beck for help with the lead guitar parts on his first solo album, She’s the Boss, back in 1985.
“We have lost a wonderful man and one of the world’s best guitar players,” Jagger wrote on the social media.
Jimmy Page, who replaced Beck in Yardbirds, also paid a heartfelt tribute. “Jeff’s channeling abilities enabled him to access music from other levels. His approach is unique… When I say I’ll miss you greatly, I’m sure I speak for all your countless other fans,” Page wrote.
The influence Beck had on music and the mark he left can never be replicated. May he rest in peace.
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