Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Тhis is whаt it mеаns if yоu find а “blеасh” sроt оn yоur undеrwеаr
The internet – and the limitless wealth of information it provides – is an immeasurably useful tool for more reasons that anyone can list.
Yet though there’s seemingly no end to the advantages it brings to our daily lives, it’s perhaps the fact that it’s a bottomless well of shаrеd knowledge that makes it arguably the greatest invention of recent centuries.
There is no topic that you can’t read up on, no answer that’s beyond your reach if you know where to look. Mysteries that would have remained elusive in all the decades up to now can be solved quite literally with a few clicks of a mouse, a few stabs at a keyboard.
Over the years we’ve seen many old myths debunked online, just as we’ve seen life-hacks and helpful hints become common knowledge, whereas once they would have been wisdoms held by only a small few.
Have you ever wondered, for example, why your underwear ends up looking likе it’s been stained by a bleach spot? If you have, you’re apparently not alone, with the question being posed online by women seeking answers.
And answers they found. As it turns out, said patches of coloring have absolutely nothing to do with your machine (as some have speculated).
Dr. Vanessa MacKay, with the Royal College of Obstetricians and Gynaecologists, explains: “The vagina has a self-cleaning mechanism through natural secretions. It contains beneficial bacteria that serve to protect it.”
As per the National Institutes of Health, the usual vaginal pH ranges between 3.8 and 5.0, making it moderately acidic in relation to the naturally neutral pH level of 7.
Dr. MacKay adds that it’s perfectly normal and healthy for women to have clear or white discharge from their vagina, while disturbing the natural balance can lead to infections.
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