Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Carmen Dell’Orefice at 93: How She Overcame Painful Divorces to Reign as the Oldest Supermodel
In a world where early retirement often seems like the ultimate goal, there are those rare individuals who defy this norm by continuing to work passionately well into their later years. One such remarkable individual is Carmen Dell’Orefice, 93, celebrated as the world’s oldest working model. Let’s dive into her extraordinary journey and the lessons we can learn from her enduring career.
From humbling beginning to Vogue fame.
Carmen Dell’Orefice’s story began when she was discovered at the tender age of 13, in 1944. It’s hard to believe that such a fashion icon could come from such humble beginnings. Growing up, her family faced significant financial struggles. Modeling was just a glimmer of hope in a rather challenging upbringing.
Her first attempt at fashion was far from glamorous. In fact, it was an epic flop. But, as they say, the road to success is often paved with failures.
Just two years after her initial setback, Carmen graced the cover of Vogue at the age of 15. This was a monumental moment, marking the beginning of a legendary career in the fashion industry.
In 2023, Carmen was featured on the cover of Vogue Czechoslovakia, making her the oldest working model in the world. Her timeless beauty and elegance continue to captivate audiences globally.
She faced life’s hurdles, from financial struggles to failed marriages.
Carmen’s early life was fraught with financial difficulties. Her modeling work barely supported her family, so she and her mother also worked as seamstresses to make ends meet. This challenging period taught her resilience and perseverance.
1Her marriage to Bill Miles in the early 1950s added another layer of hardship. Miles exploited her career, collecting her modeling agency checks and giving her a mere $50 from her earnings. Yet, Carmen remained steadfast and continued to rise above these challenges.
Carmen then chose to marry photographer Richard Heimann. However, their marriage was also short-lived. When Carmen stepped away from the modeling industry in 1958, Richard left her.
Facing financial difficulties, Carmen Dell’Orefice made a bold comeback to modeling in 1978. Within just a few years, she was back on the covers of top fashion magazines, showcasing her timeless elegance. Ever since, she has been tirelessly working, featuring in numerous magazines, spearheading advertising campaigns, and strutting down catwalks for prestigious fashion brands.
She shared her secret to timeless beauty and longevity.
One of Carmen’s profound insights into maintaining beauty and longevity is the importance of self-care and self-love. She once said, “Men and women should care for themselves and love themselves. One of the secrets to maintaining beauty is doing what you do for a baby, nurturing and feeding the baby with love. That’s what we should do with ourselves: nurture ourselves, love ourselves, and give that kind of energy to ourselves.”
Carmen embraces aging with grace and dignity. She has never shied away from her age. Instead, she has used it to her advantage, proving that beauty truly knows no age.
Carmen’s unwavering passion for modeling teaches us that retirement is not an obligation but a choice. If you love what you do, there’s no reason to stop, no matter how old you are. Her life is a testament to resilience. Despite numerous challenges, she has continued to thrive, proving that with determination, one can overcome any obstacle.
Another inspiring supermodel is Daphne Selfe, 96, who still makes waves in the fashion industry and hasn’t given any sign of stopping yet. Read her story here.
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