What Men’s Beauty Standards Look Like in Different Countries

The mainstream definition of what an ideal man should look like varies from country to country. Just like women, a lot of men try to follow common beauty trends in order to be seen as more attractive. The cultural difference in what exactly people consider objectively beautiful might come as a surprise.

Bright Side did a fun bit of research about what people consider to be the ideal male beauty standard in many countries around the world. Looking at the most beloved male celebs will tell you about what is considered attractive.

1. United States and Canada

According to People’s magazine, the most attractive men in the US for the past 3 years are Paul Rudd (Ant-Man), Michael B. Jordan (Black Panther), and singer John Legend.

The usual definition of beauty, when it comes to men in the United States and Canada, is having a muscular physique, ruggedness, and golden skin. However, in the past couple of years, especially among the younger generation, an androgynous look has become more desirable.

2. India

According to the poll, the most attractive men in India are actors Shah Rukh Khan (Don 2), Aamir Khan (Like Stars on Earth), and Hrithik Roshan (Zindagi Na Milegi Dobara). Even though Shah Rukh Khan took first place, he actually opened up, saying that he has been called “ugly and unconventional” in the past.

The main beauty standard in India is having a lighter skin tone, which gets promoted a lot on TV. Other than that, Indian standards are pretty close to American: tall, muscular man, who have clear skin and a full head of hair.

3. United Kingdom

According to a 2021 poll, the most attractive man in the UK is Tom Hardy (Inception), and 2022 research suggests that Richard Madden (Game of Thrones) has a huge shot of winning that title.

The research data says that the ideal type of man for British people has an athletic build, brown eyes, short dark-brown hair, and some facial hair. In fact, men with beards are found to be over 60% more attractive than men without them.

4. Philippines

The most attractive men in the Philippines have been noted as Josh Cullen Santos from the boy group SB19 and the actor Alden Richards (Imagine You & Me).

The beauty standard in the Philippines has shifted and instead of looking macho, the men care about their appearance a lot and go for a more beautiful look, so they go to salons to get facials. Other standards include having dark hair, being at least 5’9“, and having a more “mestizo” look, which means being mixed with white.

5. South Korea

While western countries prefer men who are athletically built, South Korea likes more of a skinny, androgynous-looking body (not too skinny, fat, or muscular) for men. Men need to be a little bit soft, with slim facial features, double eyelids, and lighter skin.

Male celebrities in South Korea also do not shy away from using makeup or dyeing their hair, actors dye it black to look more youthful while idols dye it “fun” colors, and it is not considered to be revolutionary like it would be in the US.

6. Mexico

Mexicans go for a more “macho” look, which means being extremely masculine, as opposed to South Korea which prefers a more androgynous look. The list of the most attractive men includes actors Diego Boneta (Luis Miguel) and Ryan Guzman (9-1-1) in the first 2 spots.

7. Germany

According to research, German women prefer their men to be taller, with either black or brown short hair. The largest percent of the respondents said that they would like their man to be muscular, but skinny men took a close second place.

Football player Marco Reus and the actor Thore Schölermann have been named the most attractive men.

8. Italy

In Italy, men being overly masculine does not have much importance in terms of their attractiveness. In fact, a lot of men are into grooming and styling their body hair, and Italian men do not shy away from wearing “girlish” colors, like pink or purple.

The most attractive male celebrities are considered to be Raoul Bova and Giulio Berruti.

9. Australia

Australian male beauty standards are focused on physical size and being muscular. While women perceive their bodies as heavier than ideal, men who follow beauty standards, on the contrary, think they are too skinny. The Hemsworth brothers are considered one of the ideals of Australian beauty.

10. The Netherlands

The Netherlands is considered to be a country that has the tallest people in the world, with the average height of a woman being 5’7″ (around 170 cm), and 6’0″ (around 183 cm) for men. Dutch women seek a male partner that is taller than them.

TV presenter Arie Boomsma and actor Michiel Huisman have been named 2 of the most attractive Dutch men, and their heights match up the beauty standard: Boomsma is 6’5 (around 198 cm), while Peelen is 6’1 (around 185 cm). Notably, both men are also muscular and have facial hair.

Which country’s standards align with your own? Do you think standards are hurtful for people’s self-esteem?

My wife had been marking tally counts on her hands — when I discovered what she was tracking, I turned pale

When I noticed my wife drawing strange tally marks on her hand, I shrugged it off as a quirky habit. But as those marks multiplied and her answers remained cryptic, I realized something much darker was lurking beneath the surface of our seemingly happy marriage.

“Married life is great, right?” I would say to my friends when they asked. And for the most part, it was. We’d only been married for a few months, and I was still getting used to being a husband. My wife, Sarah, was always so organized, so thoughtful. She had a way of making everything seem effortless.

But then, something changed. I started noticing a strange habit of hers. One day, she pulled a pen out of her purse and made a small tally mark on the back of her hand. I didn’t think much of it at first.

“Did you just mark your hand?” I asked, raising an eyebrow.

She smiled and shrugged. “Just a reminder.”

“A reminder for what?” I laughed, thinking it was a joke. But she didn’t answer. She just changed the subject.

Over the next few weeks, she did it more and more. Some days, there’d be only one or two marks. Other days, five or more. Then there’d be days with nothing at all. It seemed random, but it bothered me. What was she keeping track of?

The more I noticed, the more I started to worry. It was like she was keeping a secret from me, and that secret was slowly eating away at our happiness.

One night, I couldn’t hold it in any longer.

“Sarah, what’s with the tally marks?” I asked as we were getting ready for bed. “You do it all the time now.”

She glanced at the marks on her hand, then looked at me with that same mysterious smile. “It helps me remember things, that’s all.”

“Remember what?” I pressed.

“It’s just… things,” she said, brushing me off like it was nothing. “Don’t worry about it.”

But I did worry. A lot. I started paying closer attention. She’d mark her hand after dinner. After we argued. After we watched a movie. There was no pattern I could see.

One evening, I counted the marks on her hand: seven. That night, I watched as she transferred them into a small notebook by her bedside table. She didn’t know I was watching.

I decided to check her notebook the next morning. I waited until she was in the shower, then flipped through the pages. Each page had rows and rows of tally marks. I counted them—68 in total.

I sat on the bed, staring at the notebook in my hands. What did this number mean? What was she counting?

I tried asking her again a few days later.

“Sarah, please tell me what those marks are for. It’s driving me crazy.”

She sighed, clearly annoyed. “I told you. It’s just something I do. It helps me remember.”

“That doesn’t make any sense!” I snapped. “What are you remembering? Are you keeping track of something? Someone?”

“Just drop it, okay?” she said, her voice sharp. She looked at me, her eyes pleading. “Please, just let it go.”

But I couldn’t let it go. The marks started to feel like a wall between us. Every time I saw her make a new one, it was like she was putting up another brick, shutting me out.

I became obsessed with the number 68. What was so important about it? I noticed I was being more careful around her, almost like I was afraid to give her a reason to add another mark. But then the marks would still appear, no matter what I did.

One night, after another tense conversation, I watched her add four new marks to her hand. I needed to know what was happening. I needed to figure this out before it drove me mad. But I had no idea how to get the truth out of her. And that scared me more than anything.

I couldn’t shake the feeling that our entire marriage was on the line, and I was helpless to stop whatever was happening between us. I left for several days to see if it changed anything. Well, the tally count has increased to 78 by the time I returned.

The obsession with Sarah’s tally marks was eating me alive. I needed a break from it, but everywhere I looked, I saw her hand with those little black lines, like they were taunting me. So, when Sarah suggested we visit her mother, I thought it would be a good distraction.

Her mother, Diane, and her fifth husband, Jake, lived in a cozy house in the suburbs. It was a typical Saturday afternoon visit: tea, cookies, and small talk. Sarah and her mom were in the kitchen, chatting and laughing. I excused myself to use the bathroom.

As I passed by the guest bedroom, something caught my eye. There, on the nightstand, was a notebook. It looked just like the one Sarah kept by her bed. I hesitated, but curiosity got the better of me. I stepped inside, glancing over my shoulder to make sure no one was watching.

I opened the notebook, my hands trembling. Inside, there were pages filled with tally marks, just like Sarah’s. But there was more. Next to the marks were labels: “interrupting,” “raising voice,” “forgetting to call.” Each tally had a label, like it was keeping track of mistakes.

“What the hell is this?” I muttered under my breath.

I felt a chill run down my spine. Was this some kind of family tradition? Was Sarah’s mom counting her own mistakes? Were they both holding themselves to these impossible standards?

I closed the notebook and returned to the living room, trying to act normal, but my mind was spinning. Sarah noticed my unease.

“You okay?” she asked, concern in her eyes.

“Yeah, I’m fine,” I lied. “Just thinking about work.”

We stayed for another hour, but I was barely present. My thoughts kept drifting back to that.

On the drive home, I couldn’t hold it in anymore.

“Sarah, I need to ask you something,” I said, gripping the steering wheel.

She looked at me, puzzled. “What’s up?”

“I saw your mom’s notebook today. It looked a lot like yours. Is this something you both do? Are you counting your mistakes? You don’t have to be perfect, you know. You don’t need to keep track of every little thing.”

There was a moment of silence, then she let out a bitter laugh.

“You think I’m counting my mistakes?”

“Well, yeah,” I said, relieved she was finally opening up. “You shouldn’t be so hard on yourself. It’s okay to mess up sometimes.”

She shook her head, staring out the window. “I’m not counting my mistakes, Jack. I’m counting yours.”

The words hit me like a punch in the gut. “What?”

“Every time you break one of your vows, I make a mark,” she said quietly. “When you interrupt me, when you don’t listen, when you say you’ll do something and don’t. I’ve been keeping track since our wedding.”

On our wedding day, I promised Sarah the world in my vows. I vowed never to lie, to always listen without interrupting, and to be there every time she needed me, no matter what. It was a long list of grand, heartfelt promises that sounded perfect in the moment, but looking back, they were almost impossible to keep.

I felt the blood drain from my face. “You’re counting my mistakes? Why?”

“Because I want to know when I’ve had enough,” she said, her voice breaking. “When you reach 1,000 marks, I’m leaving.”

I pulled the car over, my heart pounding. “You’re going to leave me? For breaking some stupid promises?”

“They’re not stupid promises,” she snapped. “They’re our wedding vows, Jack. You made them to me, and you’ve broken every single one.”

I stared at her, stunned. How had we gotten here? How had I missed this? I’d thought she was being hard on herself, but I was the one who’d been careless, dismissive. I wanted to be angry, but I couldn’t. I was too shocked, too hurt.

When we got home, I couldn’t sleep. I called Diane, desperate for answers.

“Sarah told me what she’s doing,” I said. “Why didn’t you stop her?”

Diane sighed. “I did the same thing with my past husbands. I thought it would help, but it just drove us apart. It ruined my marriages.”

“Then why let her—”

“I tried to tell her,” she interrupted gently. “But she needs to see it for herself. I count good days now, Jack. Good things my husband does. It changed everything.”

I hung up, feeling more lost than ever. I could only hope that my mother-in-law’s words fell on fertile ground.

That evening, Sarah came home with tears in her eyes. “I’m so sorry,” she whispered, wrapping her arms around me. “I didn’t realize how much this was hurting us.”

I held her close, feeling a mix of relief and hope. “Let’s forget the tally marks,” I said softly. “Let’s start fresh.”

The next day, I bought a new notebook—one for us to fill with good memories and happy moments. We made our first entry that night, writing about a quiet dinner we shared, laughing and talking like we hadn’t in months.

As we moved forward, the notebook became a symbol of our promise to focus on the positives and grow together. The tally marks were gone, replaced by stories of joy, love, and gratitude. We were finally on the same page, and it felt like the beginning of something beautiful.

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