What was this for and why a bottom shelf

Most homes built in the early to mid-1900s have a small shelf built into the wall in the kitchen or hallway. If you live in an old house, this may be the case. If you didn’t think much of this, you might have asked yourself why it was there. Yes, there was a reason for putting it there!

A phone niche is what that small shelf is called. People used landlines to talk to each other before cellphones. That seems like a very long time ago now. A lot of homes were built with just one space for the phone. A lot of them had a small shelf or drawer above or below the phone where you could put address or phone books. It seems so old-fashioned to even think about an address book these days!

Most people no longer have landlines and only use cellphones these days. But you can use this phone niche in different ways if your home has one! For decoration, you could buy an old phone and put it there. If you want, you could even use it. It’s big enough to hold books or other home decor items. You could also put a bunch of small plants in pots in the niche. There are many choices, and it’s up to you!

While I love how convenient new homes are, I also love how old homes have little details that make them unique. The house we live in is very old, so old that the idea of a phone niche was a long time away. Does your house have a place for the phone? If so, I’m very envious!

Beyoncé stuns in a new campaign, where she poses in just her underwear, making a bold and eye-catching statement.

Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.

The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.

In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.

The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.

Beyoncé stripped down to her briefs in homage to a 1985 Levi’s commercial

Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”

The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.

In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”

“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”

“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”

The campaign also incorporates a bit of her album Cowboy Carter

Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”

“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”

The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”

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