Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Many know her as Robert F. Kennedy, Jr.’s wife, but she’s also famous in Hollywood
Cheryl Hines, widely known for her portrayal as Larry David’s spouse on the acclaimed series “Curb Your Enthusiasm, “has etched a unique place for herself in the heart of Hollywood, transcending the boundaries of her television character. Born in the vibrant city of Miami Beach, Florida, on September 21, 1965, Cheryl’s ascent to fame was marked by trials and triumphs. Growing up in Tallahassee within a modest household, Cheryl nursed aspirations of thespian glory from her formative years. She credits her father, James Hines, for instilling in her a comedic sensibility, his sharp wit always provoking laughter in their home.
Despite facing financial hurdles, Cheryl relentlessly pursued her acting dreams, eventually making her way to the bustling streets of Los Angeles post her graduation from the University of Central Florida. Amidst the cutthroat competition of Tinseltown, Cheryl navigated through a maze of odd jobs, including stints as a waitress and a television reporter, before finally finding her stride in the entertainment realm.
After persistent efforts, her dedication bore fruit as she became a member of The Groundlings Theater, a pivotal moment where she refined her craft in improvisational comedy and sketch writing. Within this creative hub, Cheryl’s prowess didn’t go unnoticed, capturing the gaze of influential figures in the industry and opening doors to promising prospects.
The turning point in Cheryl’s career arrived with her casting as Larry David’s spouse in “Curb Your Enthusiasm”. While there were doubts initially surrounding David’s selection, Cheryl’s depiction of ‘Cheryl’ struck a chord with viewers, garnering her acclaim that stretched far and wide.
Cheryl soared into the spotlight on the wings of the show’s triumph, unlocking a treasure trove of avenues in both cinema and television. Her appearance in the road-trip comedy “RV”, alongside the late Robin Williams, underscored her adaptability as an actress and reinforced her standing within the bustling realm of Hollywood.
Amidst her professional triumphs, Cheryl’s personal life has become a subject of fascination, particularly her marriage to Robert F. Kennedy Jr. In 2014, the duo exchanged vows, merging two influential lineages in American history.
Despite the glaring scrutiny accompanying their union, Cheryl remains resolute in her devotion to her spouse and the shared principles that bind them together.
Despite the twists and turns, along with the controversies that have marked her path, Cheryl’s determination and steadfast commitment to her art serve as a beacon of inspiration for audiences across the globe. As she charts her course through the dynamic terrain of Hollywood, Cheryl Hines stands as a shining example of resilience and the relentless pursuit of aspirations.
With every character she inhabits, Cheryl reinforces her position as a cherished and enduring presence in showbiz, imprinting an unforgettable legacy on the souls of viewers worldwide.
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