Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
“Stop Equating Thinness With Health and Happiness,” How Lena Dunham Inspires People to Fall in Love With Their Curves and Scars
There are so many things in the world that we may admire or even get inspired by, but there’s one main thing we may want to fall in love with before we start noticing the beauty of other things. It’s our own reflection in the mirror. Among all the numerous recipes for conjuring up self-love within ourselves, psychologists advise us to never compare ourselves to others and stop caring about other people’s opinions. Actress and producer Lena Dunham knows a lot about cultivating love for her own body despite all the criticism she faced, and she happily shares her journey with us all.
Lena Dunham doesn’t accept the term “body positivity,” and here’s why.
Actress and writer Lena Dunham has recently added another string to her bow and collaborated with the brand 11 Honoré to create a plus-size clothing collection. But the very term “plus size” frustrates Lena, and so is the term “body positivity.” In one of her Instagram posts, she explains that she feels more “body tolerant” than “body positive.”
In her interview, Dunham said, “The thing that’s complicated about the body-positive movement is it can be for the privileged few who have a body that looks the way people want to feel positive. We want curvy bodies that look like Kim Kardashian has been up-sized slightly. We want big beautiful butts and big beautiful breasts and no cellulite and faces that look like you could smack them onto thin women.”
Dunham has a very special relationship with her own body.
Dunhams path to self-love started with a decade-long journey with endometriosis. Since she started her own fight against it, she has been candidly sharing how it influenced both her emotional health and her relationship with her own body image. In her Instagram post, she emotionally described how she fluctuated between loving her body and the opposite.
She wrote, “Ya know when you’re home alone, and you realize you’d be happier in a hot lil’ onesie than your ketchup and cat food stained pajamas? And it’s not about a boy or a photo shoot or a weight loss before-and-after, it’s just for the feeling of glee you get from dressing your one and only corporeal form in pleasing fabrics, the unique pleasure of admiring the twists and turns of the body that loves the heck out of you even when you don’t love it.”
Dunham is powerfully addressing all people who come to her page with criticism.
In 2021, Dunham tied the knot with musician Luis Felber. It was such a darling event for her that she wore 3 wedding dresses to marry her love and shared the photos on her Instagram. However, she started getting some “gnarly” comments in her feed from people who commented on her body and appearance. The actress didn’t hesitate for a minute to address them with a powerful message.
She wrote, “One narrative I take issue with, largely because it’s a story I don’t want other women, other people, to get lodged in their heads, is that I should somehow be criticized because my body has changed since I was last on television. […] But lastly, when will we learn to stop equating thinness with health/happiness?”
Dunham’s powerful message can be echoed in the hearts of many.
For all people who have ever hesitated about embracing their body image, Dunham has some simple yet wise advice. She says, “Of course weight loss can be the result of positive change in habits, but guess what? So can weight gain. The pics I’m being compared to are from when I was with an undiagnosed illness. In the last 4 years, I’ve begun my life as someone who aspires toward health and not just achievement.
These changes have allowed me to be the kind of sister/friend/daughter that I want to be and yes — meet my husband (who, by the way, doesn’t recognize me in those old photos because he sees how dimmed my light was). I say this for any other person whose appearance has been changed with time, illness, or circumstance — it’s okay to live in your present body without treating it as transitional. I am, and I’m really enjoying it. Love you all.”
Do you find Lena Dunham’s example inspiring? What do you love the most about your appearance?
Preview photo credit Steve Granitz / WireImage / Getty Images, lenadunham / Instagram
Leave a Reply