Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Installed a Hidden Camera After My Daughter Started Behaving Strangely
Mothers have instincts, and mine was screaming at me that something was wrong. My daughter, Beverly, had started acting differently, and I couldn’t shake the feeling that my mother-in-law, Cheryl, had something to do with it. Desperate for answers, I installed a hidden camera—and what I uncovered shattered my world. Lies, manipulation, and betrayal ran deeper than I ever imagined.
A Seemingly Innocent Offer
Life had been running smoothly, or so I thought. My husband, Jason, and I worked full-time, and our four-year-old daughter, Beverly, was thriving at daycare. Then, out of the blue, Cheryl made an offer that seemed too generous to refuse.
“Why don’t I take Beverly on Wednesdays?” she suggested over dinner. “It’ll give her a break from daycare and allow us to bond. It’ll be good!”
Cheryl and I had never been particularly close. She had always been polite, but there was an unspoken tension between us. Still, she was family, and I wanted to believe she was acting in good faith.
At first, everything seemed fine.
But then, Beverly started changing before my eyes.
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Strange Behavior Begins
It started with little things.
“I only want to eat with Daddy, Grandma, and her friend today,” she said one evening, pushing away the meal I had prepared.
My stomach tightened. “Who’s Grandma’s friend, sweetheart?”
She just smiled secretively and sipped her juice.
Then came the bedtime whisper that made my blood run cold.
“Mommy, why don’t you like our friend?”
My gut clenched. “Who told you that?”
She hesitated before saying something too rehearsed for a four-year-old. “Our friend is part of the family, Mommy. You just don’t see it yet.”
A shiver ran down my spine. Something was happening—something I couldn’t see.
A Gut Feeling I Couldn’t Ignore
The next time Cheryl visited, I casually brought it up.
“Has Beverly made any new friends? At daycare, maybe? She keeps talking about someone.”
Cheryl barely looked up from her coffee. “Oh, you know how kids are. Always making up imaginary friends.”
Her voice was too smooth. My gut told me she was lying.
That night, I made a decision I never thought I’d have to make.
I installed a hidden camera in the living room.
By lunchtime on Wednesday, my hands were trembling as I checked the footage.
At first, everything seemed normal. Bev played with her dolls while Cheryl sipped tea.
Then, Cheryl glanced at her watch.
“Bev, sweetheart, are you ready? Our friend will be here any minute now!”
My heart pounded.
“Yes, Gran! I love her! Do you think she’ll play with my hair again?”
Her.
Cheryl beamed. “If you ask her nicely, I’m sure she will. And you remember, right? What we don’t tell Mommy?”
Bev’s voice was impossibly sweet. “Yes. Not a word to Mom.”
My stomach dropped.
Then, the doorbell rang.
Cheryl smoothed her clothes and opened the door.
And I saw her.
Jason’s ex-wife, Alexa, stepped inside.
The Shocking Truth Unfolds
Beverly ran straight into her arms.
I don’t remember grabbing my keys. I don’t remember the drive home. One moment I was watching my world fall apart on my phone screen, the next, I was storming into my house.
There they were—Cheryl, Alexa, and my daughter—sitting together like some twisted little family reunion.
Alexa turned to me, startled. “Oh. Hi, Martha. I didn’t expect you home so soon.”
She said it casually, as if she belonged here and I didn’t.
“What the hell is she doing here?” I demanded.
Beverly looked up, confused. “Mommy, why are you ruining the union?”
Union? Reunion? I didn’t understand.
Cheryl sighed, as if all of this was exhausting for her. “You always were a bit slow, Martha.”
“What union? What is my child talking about?”
Alexa shifted uncomfortably. “Look, I—”
“Shut up,” I snapped. To my surprise, she did.
Cheryl smirked. “Alexa is the one who was meant to be with Jason. Not you, Martha. You were a mistake. And when Jason realizes it, Beverly should already know where her real family is. Alexa won’t just dump her at daycare. She’ll stay home with her.”
Alexa wouldn’t meet my eyes.
“You manipulated my child, Cheryl! You made her believe I didn’t matter—that we were both replaceable!”
Cheryl raised an eyebrow. “Well, aren’t you?”
Something inside me snapped. If my child hadn’t been in the room, I don’t know what I would have done.
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A Mother’s Vow
I turned to Alexa. “And you? Why? You left Jason! What do you even want?”
She swallowed. “Cheryl convinced me Beverly should know me. That maybe, if Jason and I…”
I took a step forward. “If you and Jason what? Got back together?”
She didn’t answer.
I turned back to Cheryl. “You’re never seeing Beverly again.”
Cheryl tucked her hair behind her ear and smiled. “My son will never allow that.”
I met her gaze, cold and unwavering. “Oh, we’ll see.”
I scooped Beverly into my arms. She didn’t fight me, but she was confused. And that broke me more than anything else.
As I held her close, I made a promise.
No one would take my daughter from me.
Not Cheryl. Not Alexa.
And if Jason wasn’t on my side? Then not even him.
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