Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
CELEBRITY NAMES WHO GOT CRITICISED FOR THEIR GRAY HAIR
SARAH JESSICA PARKER
The Carrie Bradshaw of “Sex and the City,” famous actress Sarah Jessica Parker was criticised for her makeup-free and with gray haired look, while having a dinner with Andy Cohen.
Many people caleld her old, because she has silver hair, but no one called Andy Cohen anything, who had more grays than Parker, and those comments were labeled as “misogynistic.”
58-year-old Parker had questioned people, that why they were questions about people who doesn’t care about being aged, in an interview.
“It almost feels as if people don’t want us to be perfectly OK with where we are, as if they almost enjoy us being pained by who we are today, whether we choose to age naturally and not look perfect, or whether you do something if that makes you feel better.”
“I know what I look like… What am I going to do about it? Stop aging? Disappear?” Parker added. “I like to be graceful with myself. I’m not delusional. I know that age adds up…” 58-year-old actress said.
DIANE KEATON
The 78-year-old famous Diane Keaton had faced with criticism in 2014, when she appeared with her silver hair at the Golden Globes. Many people from social media had criticised Keaton over her age.
Keaton had talked about aging gracefully, and stated that the grays in her head were her “battle scars,” and that a person shouldn’t be afraid to show them.
“I don’t see anything wrong with face-lifts or Botox or fillers. They just erase the hidden battle scars. I intend to wear mine, sort of,” Keaton said.
JENNIFER ANISTON
In 2023, the famous actress Jennifer Aniston had shared her gray hair from social media, and she received her share from the criticism towards aging.
“Anyone would think going gray was an anamomaly for tv/movie stars seriously!! We better give Jennifer a plack/award for it she’s soooo brave it’s never heard of [sic],” a person wrote.
Other comments were, “Well done for allowing gray to come through – refreshing,” “Aside from some bad lip work, she looks amazing.”
“I am sure she entered the gray hair stage a while back – she’s just starting to embrace it,” Nah. Dye it. I know, it’s empowering and all that nonsense. Do yourself a favor and make it blonde.” “Gray hair doesn’t suit you yet. Save it for later plz.”
The 55-year-old star actress shared that her Greek genes are the reason for her beauty, and that people should stay hydrated, and sleep for good hours. “Don’t overproduct, that’s the other thing. Getting proper sleep is always important,” Aniston said.
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