Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Connie, pregnant dog who was rescued from shipping container, dies after rare illness — rest in peace
The story of “Connie the Container Dog,” a canine who was miraculously found by Coast Guard officials after becoming stuck in a shipping box, is among the most memorable animal rescue stories of the year. When it was revealed that Connie was pregnant, the narrative took a different course.
However, there has been a tragic development in the tale: Connie passed away following the infection of an uncommon virus.
The tale of Connie: discovered in a shipping container
Early in the year, Connie gained notoriety following an unexpected and improbable rescue.
According to a U.S. Coast Guard Heartland Facebook post, a group of marine inspectors from U.S. Coast Guard Sector Houston-Galveston were on duty on January 31 and were randomly choosing shipping containers for inspection.
After being selected at random from hundreds of containers, they were startled to hear an odd sound emanating from a container 25 feet above the ground.
In a TikTok video, a cop can be heard saying, “It’s scratching, dude.” They discovered there was a live dog confined inside the flat when they heard barking as well.
It had been a week since the golden retriever had been there. The officers surmised that she was a stray dog that had been hidden in a junkyard automobile because the cargo unit was packed with abandoned cars that were being transferred abroad for parts.
The Coast Guard officials called a nearby animal sanctuary and gave her some water. She was hungry and exhausted, but most of all, she was relieved to be saved.
“The moment we opened it, the little dog’s face was peeking out. Petty Officer 2nd Class Ryan McMahon stated, “She was right there like she knew we were going to be there to open it for her.”She simply didn’t seem afraid at all. Being in the arms of those who would look after her and leaving that dim place made her appear happier than anything else.
With approximately 10,000 containers at the Bayport Container Terminal on the Port of Houston, it was a true marvel she was found at all.
According to McMahon, who spoke to AP, “it would take at least another week to get to where she was going (on a cargo ship) and two weeks without food or water.” “I doubt she could have survived.”
Unexpected pregnancy
“Connie the Container Dog” was the moniker given to the saved dog. She was first adopted by the neighboring Pasadena Animal Shelter before being sent to the Maryland-based Forever Changed Animal Rescue.
There, during a routine check-up, the veterinarians revealed an unexpected development in the case: Connie was expecting! She was, it turned out, carrying puppies the entire time she was in the freight container, and her pregnancy was still healthy in spite of the trauma.
“We are hopeful given what we could see, even though her pregnancy is guarded due to her going without food and water for eight days or more. The fetuses have strong heartbeats and were bouncing around,” stated Forever Changed.
Connie successfully gave birth to eight gorgeous puppies in February. Given Connie’s physical condition, there were some health issues, but the mother and the puppies survived.
Peace be with you, Connie
However, Connie’s joyful ending was tragically fleeting. Connie’s death was confirmed by Forever Changed Animal Rescue on June 28.
Connie battled pythiosis, an exceedingly rare and aggressive fungal ailment that dogs can contract by drinking or swimming in contaminated water, until she passed away, according to the shelter, which expressed its “devastatement.” They claimed it was most likely something she picked up while living as a stray in Texas.
They tried everything they could to assist Connie fight the infection, but according to Forever Changed, she “declined rapidly.” They were heartbroken that she passed away so quickly after finding a home, given everything she had endured and survived.
The rescue stated, “We just couldn’t believe that this was how her story was supposed to end, after everything she had been through and survived.” “She had the sweetest spirit of any young dog, but she was also such a fighter—a real survivor.”
“She was finally receiving the love and happiness she deserved—she had finally found THE MOST PERFECT family.” Even if we are happy that she experienced a few blissful months of love and happiness, it will never seem like enough. She was due for more.
“Connie, we sincerely apologize.” Sweet girl, you would still be with us if love had the ability to save you. We will always love and miss you. You deserved so much more because you fought so hard. You can relax, ideal girl. You won’t ever be forgotten, for sure.
Despite the terrible end to her life, Connie is said to have left an amazing legacy with her inspirational narrative and the eight healthy puppies she is left with, according to Forever Changed.
It is also the desire of Forever Changed that Connie’s tale encourages people to adopt pets similar to hers. They stated, “There are thousands of dogs in Texas who are #justlikeConnie and are either living horrible lives on the streets or are put to death in shelters every day.”
Dogs are routinely left behind and disposed of like rubbish. Since nearly all of these dogs are still in good health, they are running around the streets and breeding uncontrollably, which means that entire litters of puppies are either put to death in shelters or suffer on the streets as well.
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